Porsche is set to launch a redesigned electric version of its popular Macan SUV next year. However, the German automaker may also continue to sell the current gas-powered model alongside the new electric variant for a longer period than initially planned. The decision to extend the transitional period between the two models is driven by uncertainty regarding the market’s adoption of electric vehicles (EVs).
According to dealer sources cited by Automotive News, Porsche recently conducted a dealer meeting in the Canary Islands where the automaker discussed the possibility of delaying the phase-out of the gas-powered Macan beyond the original target of 2025 or 2026. One of the primary concerns raised during the meeting was the current lack of charging infrastructure, which could potentially hinder the widespread adoption of electric vehicles.
Porsche intends to monitor the sales performance of both the gas-powered and electric Macan over the next two years before making a final decision. The company will closely evaluate market demand and infrastructure development to determine the appropriate timing for discontinuing the gas-powered model.
The Macan was the second most popular Porsche model last year, with 86,724 deliveries, just behind the Cayenne, which recorded 95,604 deliveries during the same period. The success of the Macan and the potential demand for its electric counterpart are key factors influencing Porsche’s decision to extend the coexistence of both models.
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Porsche’s production chief, Albrecht Reimold, previously stated that the electric Macan should eventually match the sales volumes of the gas-powered model. The automaker has set ambitious goals to electrify its vehicle lineup, aiming to have all models, except the iconic 911, powered by batteries by the end of the decade. Porsche is also targeting an 80% electric vehicle sales mix to align with growing consumer demand for sustainable mobility solutions.
Prototypes of the electric Macan have been spotted during testing, revealing a design similar to the current gas-powered model but with the addition of square-shaped headlights, as seen on the Taycan and the updated Cayenne SUV. The electric Macan will be underpinned by Volkswagen Group’s Premium Platform Electric (PPE) modular platform, a joint development by Audi and Porsche. Audi is currently testing the Q6 E-Tron, the first vehicle to utilize the PPE platform and a close relative of the upcoming electric Macan.
By leveraging the PPE platform, Porsche aims to deliver exceptional electric performance and range for the Macan, ensuring that it maintains the brand’s signature driving characteristics and sporty appeal. The company is committed to providing a seamless transition for its customers from gas-powered to electric vehicles, ensuring that the electric Macan offers a driving experience worthy of the Porsche name.
While the exact details regarding the extended coexistence of the gas-powered and electric Macan models are yet to be confirmed, Porsche’s decision highlights the challenges automakers face when transitioning from internal combustion engine vehicles to electric ones. The availability of charging infrastructure, consumer acceptance, and market demand all play significant roles in shaping the future of electric mobility.
Porsche’s cautious approach reflects a commitment to ensuring a successful transition to electric vehicles, providing customers with a choice between traditional and sustainable powertrains. As infrastructure continues to improve and the market evolves, Porsche will adapt its strategy accordingly to meet the needs and expectations of its customers.
In conclusion, Porsche plans to launch an electric version of the Macan next year while also considering the continued sale of the current gas-powered model for an extended period. This decision is driven by uncertainties surrounding the market’s shift to electric vehicles and the current lack of charging infrastructure. By closely monitoring sales performance and market developments, Porsche aims to make an informed decision regarding the timing of phasing out the gas-powered Macan. The company remains committed to electrifying its vehicle lineup and delivering an exceptional driving experience in line with its brand heritage and customer expectations.
