Porsche’s Turbo range has long been known for its exceptional performance, and now the automaker is taking steps to emphasize that performance even when the cars are at a standstill. In an effort to create a more distinct and exclusive look for the Turbo models, Porsche has announced plans to introduce unique styling treatments, featuring the use of a new color called Turbonite gray.
This new emphasis on styling will extend to both the exterior and interior of the Turbo models, with features such as unique exterior and interior accents, as well as the use of the exclusive Turbonite gray color. The iconic Porsche crest logo, which underwent a revision earlier this year, will also receive a makeover on future Turbo models, with the traditionally gold areas being replaced by Turbonite, and the red areas also featuring the gray finish.
The Turbonite gray accents will be integrated into various elements of the Turbo models, including the lettering used on the rear, the surrounds of the side windows, and potentially inlays in the front fascia and accents in the wheels, depending on the specific model. Inside the vehicles, future Turbo owners can expect to see Turbonite used for the safety belts, certain trim strips, and some of the vehicle controls. Additionally, it will be employed as contrast stitching when combined with black leather trim, adding a touch of elegance and exclusivity to the interior.
The new Turbonite accents will make their debut on the Turbo versions of the redesigned 2024 Porsche Panamera, which is set to be unveiled on November 24th. This marks the first appearance of the updated styling treatments and signals Porsche’s commitment to continually elevating the Turbo range.
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The Turbo designation has a rich history at Porsche, first introduced in 1974 on the 911 to signify the introduction of a turbocharged engine for the first time. Since then, it has become synonymous with high-performance, top-tier models from the automaker. However, with the introduction of the Taycan electric car, which also features Turbo models, the Turbo designation has taken on a new significance, becoming a sub-brand in its own right. This shift is reinforced by Porsche design chief Michael Mauer, who stated, “Turbo has become a synonym for our top models and is now more or less a brand of its own.”
The use of the Turbonite gray color and the enhanced styling treatments represent Porsche’s commitment to continually pushing the boundaries of performance and luxury. By creating a more distinct and exclusive look for the Turbo models, Porsche is further solidifying the Turbo range as a symbol of exceptional performance and design excellence. As the Turbo models continue to evolve and embrace new technologies, the addition of the distinctive Turbonite gray accents demonstrates Porsche’s dedication to staying at the forefront of automotive innovation.
