Lori Harvey, the model and influencer, is stepping into the world of fashion design with the launch of her exclusive swimwear label, Yevrah Swim. The debut collection, available exclusively at Revolve, takes inspiration from vintage silhouettes and is designed to make women feel beautiful and confident.
Describing the collection, Harvey explains, “The cuts on these pieces are sure to accentuate every body type and have you feeling sexy and ready for any occasion.” The range includes bikini separates, one-pieces, and sarongs, each named after stylish European seaside destinations like Antibes, Cannes, Capri, Ibiza, Positano, and Santorini.
The bikini tops in the collection feature tie-front, wrap, and bandeau silhouettes, while the bottoms come in cutout, high-rise, and side-tie styles. For those who prefer one-pieces, Yevrah Swim offers options such as one-shoulder, deep-V, and playsuit designs. The collection is complete with minimalist sarongs that perfectly complement the resort-ready looks.
The pieces are priced from $80 to $180, making them accessible to a wide range of customers. They come in chic shades like cream, ivory, charcoal, black, and burnt orange, catering to different style preferences. In terms of size inclusivity, the collection is available in sizes XS to XXL, ensuring that there is something for everyone.
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Commenting on the launch of Yevrah Swim, Lori Harvey expresses her excitement, stating, “The launch of [Yevrah] is such an exciting moment for me.” She adds that partnering with Revolve was an obvious choice due to their reputation as the go-to company for vacation essentials, including swimwear. She wanted to release staple pieces in timeless colors that can be worn anywhere, any season, and will never go out of style. In line with her commitment to inclusivity, she aims to make every woman feel confident and sexy through her collection.
Revolve, known for its wide range of trendy fashion offerings, is equally enthusiastic about the collaboration. Raissa Gerona, Revolve’s chief brand officer, says, “We’ve built a great relationship with Lori over the last few years so it feels very organic to launch her new swim brand, Yevrah, on Revolve.” She praises Lori’s style, influence, and community and expresses excitement about sharing the brand with Revolve’s customers who are always looking for the best and newest swimwear brands. Gerona emphasizes that Yevrah is a beautiful collection that allows women to feel confident and their best selves.
This is not Lori Harvey’s first foray into entrepreneurship. In 2022, she launched SKN by LH, her own clean skincare brand. Additionally, she recently starred in a music video for Usher, showcasing her multifaceted talent and versatility.
The first drop of Yevrah Swim is currently available for pre-order on Revolve’s website, with an estimated delivery date in mid-August. The collection includes standout pieces like the Ibiza Wrap Bikini Top and Bikini Bottom, the Mallorca Playsuit, the Antibes One-Shoulder One-Piece, the Capri Sarong, the Santorini T-Shirt Bikini Top, the Positano V-Neck One-Piece, and the Cannes Bikini Top. Each piece is thoughtfully designed to embody the spirit of luxury and elegance associated with the chosen European destinations.
In conclusion, Lori Harvey’s debut swimwear collection, Yevrah Swim, is set to make a splash in the fashion industry. Inspired by vintage silhouettes, the collection aims to make women feel beautiful, confident, and sexy. With a range of bikini separates, one-pieces, and sarongs, each named after stylish European seaside destinations, the collection offers something for everyone. Priced between $80 and $180, and available in sizes XS to XXL, Yevrah Swim ensures inclusivity and accessibility. With Revolve as the exclusive retailer, Harvey’s vision will be shared with customers globally, further solidifying her reputation as a rising fashion designer.
