Robbie Williams, the iconic British singer-songwriter, is venturing into the Web3 space with a partnership with LightCycle, an AI-powered lifestyle metaverse platform. Through this collaboration, Robbie will bring his 25-year anniversary live show to the digital world, providing fans worldwide with unprecedented access to one of music’s most celebrated artists through a 3D metaverse experience.
LightCycle is set to launch in the fourth quarter of 2023 as a hyper-realistic virtual city. It aims to become the go-to destination for art, film, gaming, music, fashion, sport, property, and retail. Powered by AI technology, LightCycle enables users, businesses, and brands to create commercial installations or purchase digital assets in a seamless and secure virtual experience. Users will be immersed in a bustling virtual commercial city where they can engage with their communities, interact with their favorite brands, experience live events, browse NFT collections, and explore different districts such as the fashionverse.
To provide a glimpse of what fans can expect, a preview of the landmark Robbie Williams metaverse event will be showcased during the LightCycle preview night at the EDGE Global Web3 and AI Investment Summit. The preview night will take place in Hong Kong on September 26th and 27th, 2023, and will include an augmented reality showcase. More details about the metaverse event and ticket sales will be announced soon.
The partnership between Robbie Williams and Vertexlabs.uk, the company behind LightCycle, marks a significant milestone for the AI-powered lifestyle metaverse platform. This collaboration is a natural evolution for Robbie Williams, whose journey into the digital realm began with his recent AI-assisted composition of “Angels (Beethoven AI).”
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Robbie Williams expressed his excitement about entering the Web3 space and the potential it holds for music discovery. He sees it as a perfect next step in his artistic journey and is looking forward to seeing the incredible work produced by the talented development team at LightCycle brought to life in full 3D glory.
Sara Ezen, the CEO of LightCycle, believes that through their unparalleled technology, they can provide Robbie Williams’ dedicated fanbase with an enhanced environment and fan experience. She is confident that the concert will be something special and is excited to give it a home in LightCycle, where fans can enjoy next-level interaction and engagement.
Ander Tsui, the Founder & CEO of Vertexlabs.uk, described Robbie Williams as a visionary creative and the ultimate showman. He acknowledged the cultural impact of Robbie’s music and songs and expressed excitement about bringing this special performance into LightCycle. Ander hopes that through Robbie’s initiation into Web3, both new and existing fans can elevate their entertainment experience in a virtually enhanced way.
In conclusion, Robbie Williams partnering with LightCycle represents his first step into the Web3 space, where he will bring his anniversary live show to life in a 3D metaverse experience. Fans worldwide will have unparalleled access to one of music’s most celebrated artists in a hyper-realistic virtual city that encompasses various industries. The preview of the metaverse event at the EDGE summit will give fans a taste of what’s to come, and further details will be announced soon. This partnership signifies a significant milestone for LightCycle and sets the stage for Robbie Williams to explore new possibilities and push the boundaries of his artistic career in the digital world.
