Roku, the popular streaming platform, has announced a groundbreaking deal that will bring live Formula E races to its viewers. Starting with the next season, Roku users will be able to stream 11 Formula E races for free through The Roku Channel. In addition to live races, users will have access to on-demand content such as race previews, replays, and the “Unplugged” documentary.
While this deal is not exclusive, as Paramount+ will also simulcast five Formula E races alongside CBS, it is still a significant step for Roku in expanding its sports content. Formula E, though not as prominent as Formula 1 or other major motorsports series, offers an exciting racing experience that attracts a dedicated fanbase. By partnering with Formula E, Roku aims to “dramatically increase” the exposure of the race series, particularly in the United States.
The addition of Formula E races to Roku’s ad-supported service, The Roku Channel, expands the range of content available to users. Initially, The Roku Channel focused on older movies and shows, but it has since diversified its offerings by adding premium subscriptions, original programming, and live TV. With the inclusion of Formula E races, Roku has a chance to attract and cater to sports fans who seek live content.
Roku faces fierce competition in the streaming industry, with various other services securing exclusive sports deals. Amazon Prime Video, for example, streams a limited number of NFL games, while Apple features Friday Night Baseball and MLS Season Pass. Paramount+ already holds multiple soccer exclusives. Furthermore, ad-supported channels are becoming increasingly prevalent on different platforms. Amazon recently launched its own free-to-watch TV channels for Fire devices. In this competitive landscape, the addition of Formula E races could help sustain interest in Roku’s hardware and services, offering viewers the live content they crave.
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This collaboration with Formula E not only benefits Roku but also provides a new platform for the motorsports series to expand its reach and gain greater visibility. With the surge in popularity of streaming platforms, Formula E has recognized the opportunity to tap into the growing digital audience. By partnering with Roku, a widely used streaming service, Formula E can engage with a broader audience, particularly in the US, and increase its fanbase.
For Formula E fans, this deal brings the convenience of watching races on various devices. The Roku Channel is accessible through Roku hardware, the web, and dedicated mobile apps, allowing viewers to enjoy races on their preferred devices wherever they are. The availability of on-demand content like race previews, replays, and documentaries enhances the viewing experience, enabling fans to engage with the series even when they miss the live races.
In conclusion, Roku’s deal to stream Formula E races for free through The Roku Channel is a significant milestone for both the streaming platform and the motorsports series. This expansion of content offerings on Roku reflects the company’s commitment to attract sports fans and compete with other streaming services. For Formula E, this partnership opens up new opportunities to reach a wider audience and gain more recognition. With the rise of streaming platforms and the demand for live content, this collaboration seems poised for success. Motorsports enthusiasts can now enjoy Formula E races effortlessly on their Roku devices, adding to the electrifying experience of this innovative racing series.
