Hollywood is anxiously awaiting further negotiations between SAG-AFTRA and the Alliance of Motion Picture and Television Producers (AMPTP) on Thursday. As of Wednesday evening, the parties were still in talks, focusing on issues related to artificial intelligence (AI) and various other topics. The absence of Hollywood CEOs in the bargaining discussions continued, with AMPTP President Carol Lombardini leading the negotiations on behalf of management.
According to a studio-side source, the progress is slow but ongoing. On Tuesday, a potential deal seemed to be within reach despite remaining issues, such as the parameters for entertainment companies’ use of AI. A studio-side source mentioned that reaching an agreement on the remaining deal points may take a few more days, while several notable actors claimed to have been informed that a tentative agreement could be reached soon.
Before the negotiations commenced at 11:30 am on Wednesday, members of SAG-AFTRA’s negotiating committee, along with President Fran Drescher and National Executive Director Duncan Crabtree-Ireland, participated in a crowded “Unity Picket” at Disney Studios in Burbank. Chanting slogans like “one day longer / one day stronger,” the picketers marched in front of the Disney main gate, holding signs that criticized the industry’s offers.
In a video message shared on SAG-AFTRA’s social media channels, Crabtree-Ireland emphasized the support the union received from other entertainment unions, including IATSE and the Teamsters. He highlighted the significance of their presence, stating that it sent a message to the companies that they need to reach a fair deal. Drescher also shared her own video message on social media, addressing her unique negotiating style, which recently drew attention due to her bringing a plush, heart-shaped doll to the negotiations. She reaffirmed her ability to lead with intellect, wisdom, and empathy while remaining true to herself.
In the midst of these negotiations, it is important to acknowledge the efforts of all parties involved, including dedicated Hollywood journalists like Kim Masters, who have contributed to the reporting on this ongoing situation.
As the negotiations continue, it is crucial for both SAG-AFTRA and AMPTP to find common ground and reach a comprehensive agreement. This agreement should address the concerns of the actors’ union, particularly regarding AI and other significant issues. Hollywood will be eagerly awaiting the outcome of these negotiations, as it will have a substantial impact on the future of the entertainment industry.
The resolution to this contract negotiation will play a pivotal role in shaping the relationship between actors and production companies. It is essential that both sides work together to create a fair and equitable agreement that respects the rights and interests of all parties involved.
Overall, Hollywood is currently in a state of suspense as negotiations between SAG-AFTRA and AMPTP continue. While progress has been slow, there is hope that a resolution will be reached soon. The presence of other entertainment unions showing their support further emphasizes the significance of these negotiations. Both sides must remain committed to finding a fair and balanced solution that ensures the long-term success and sustainability of the entertainment industry.
