Salesforce, one of the leading customer relations management (CRM) platforms, has just launched a suite of Web3 products that aim to help brands build trusted and sustainable digital communities. These products promise to help companies integrate NFTs and enable them to connect with their customers in a whole new way.
With the internet fast evolving, Salesforce realizes the need to help Web2 brands tap into Web3. The company’s Web3 suite will help these brands “create, manage, and deploy NFTs in a trusted, scalable, and sustainable” manner. This will all happen on a unified interface, offering these brands a holistic view of how their customers are interacting with them, whether on traditional or emerging digital channels. Hopefully, this helps these companies engage with new audiences, deepen their connection with customers, and drive loyalty.
Salesforce’s Web3 pivot is the result of a recent survey by the company. They found that about 45% of consumers are open to buying an NFT from their favorite brand. Additionally, three out of four individuals that have purchased an NFT in the past believe purchasing an NFT deepens their loyalty to the brand.
To further bolster its Web3 credentials, Salesforce has partnered with the Polygon Network. This partnership will help the Salesforce team to assist its clients in launching NFT powered loyalty schemes.
So, what components make up Salesforce Web3? The suite of products includes Web3 Connect, which is an API integration that will offer an all-round view of how customers interact with a brand’s NFT collections. Also, there is the NFT Management component, whose main purpose is to manage NFT collections.
To bring forth its Web3 suite, Salesforce had to engage its Web3 advisory board, which leans on ethical and humane use of technology. This way, they were able to come up with a responsible product driven by values.
The product has been met with enthusiasm from Salesforce clients. Sven Gerjets, Executive Vice President, and Chief Technology Officer at Mattel notes, “Salesforce Web3 enhances our NFT collections to help us connect with customers and bring our Web2 and Web3 systems together. Web3 Connect is powering invaluable insights into our audience and seamlessly bridging Web3 channels with the rest of our customer experience. We know we have a trusted partner with Salesforce and are now able to provide an exciting user experience and gateway to Mattel’s iconic IP in a new way.”
Mattel was able to launch its Hot Wheels NFT Garage series by tapping into Salesforce Web3. So far, the company claims to have supported over 275,000 NFT transactions from its enterprise clients, such as Scotch & Soda, Mattel, and Crown Royal.
Salesforce’s move into Web3 is a significant step for the industry. As more and more companies realize Web3’s potential, there will be a greater need for platforms like Salesforce to help them integrate into it seamlessly.
In conclusion, Salesforce’s suite of Web3 products promises to be a game-changer for brands looking to build trusted and sustainable digital communities. By being able to leverage NFTs, companies can connect with customers in a whole new way, engage with new audiences, deepen their connection with customers, and drive loyalty. Salesforce’s partnership with the Polygon Network only further cements its Web3 credentials, and the platform is setting the stage for more companies to follow suit.
