SBI Life Insurance, one of India’s leading life insurance companies, has announced its entry into the metaverse with the launch of its first “LifeVerse Studio.” The metaverse, which represents the next generation of the internet, offers a new way for people to connect, interact, and experience the online world.
The LifeVerse Studio is designed to revolutionize consumer experiences in a virtual environment and connect with the next wave of young internet users. By incorporating technologies such as Augmented Reality (AR) and Virtual Reality (VR), SBI Life aims to reshape brand interactions and empower both employees and consumers.
The company plans to launch its presence on the metaverse in phases, with the LifeVerse Studio being the first phase. The studio allows users to create avatars and connect with diverse audiences. Users can choose from a range of avatars and showcase their creative selves on the platform. The LifeVerse Studio also features captivating content and stories about influential personalities, inspiring users to fulfill their aspirations while taking care of their existing responsibilities.
The avatars created on the LifeVerse Studio can interact in real-time, fostering vibrant communities of like-minded individuals. The platform aims to create meaningful engagements and break down conventional boundaries and geographical barriers.
Mr. Ravindra Sharma, Chief of Brand, Corporate Communication & CSR at SBI Life, stated that the company is committed to enhancing customer experiences and consistently looking for innovative ways to connect with customers. By entering the metaverse and launching the LifeVerse Studio, SBI Life aims to reshape perceptions towards life insurance and redefine brand-consumer interactions. They see the metaverse as a beacon of innovation that can revolutionize online engagement.
Mr. Sahil Shah, President Digital Experience, Dentsu Creative, emphasized the transformative nature of the metaverse and the LifeVerse Studio. He stated that the platform represents the future of brand communication, where passions unite and immersive interactions bring people together. The launch of the LifeVerse Studio is just the beginning of the journey to create a virtual space that fosters connections and experiences in the metaverse.
Founded in October 2000, SBI Life Insurance is one of the most trusted life insurance companies in India. The company offers a diverse range of products, including protection, pension, savings, and health solutions. With a customer-centric approach, SBI Life emphasizes world-class operating efficiency and hassle-free claim settlement experiences.
In addition to serving millions of families across India, SBI Life is dedicated to enhancing digital experiences for customers, distributors, and employees. The company has a widespread presence with offices, employees, agents, corporate agents, bancassurance partners, and insurance marketing firms across the country.
SBI Life is also committed to social responsibility and has made significant contributions in areas such as child education, healthcare, disaster relief, and environmental upgrades. The company encourages a culture of giving back to society and strives to create a healthy and flexible work environment for its employees.
Listed on the Bombay Stock Exchange (BSE) and the National Stock Exchange (NSE), SBI Life has a strong financial position with authorized capital of Rs. 20.0 billion and paid-up capital of Rs. 10.0 billion. The company has assets under management (AuM) of Rs. 3,282.8 billion as of June 30, 2023.
For more information about SBI Life Insurance and its products, visit their website and connect with them on social media platforms such as Facebook, Twitter, YouTube, Instagram, and LinkedIn.
In conclusion, SBI Life Insurance’s entry into the metaverse through the launch of the LifeVerse Studio demonstrates the company’s commitment to innovation and customer-centricity. By leveraging technologies like AR and VR, SBI Life aims to revolutionize the life insurance sector and reshape brand-consumer interactions. The LifeVerse Studio offers a platform for users to connect, explore, and be inspired in a truly immersive manner. It represents just the beginning of SBI Life’s journey to create a virtual space that fosters meaningful connections and experiences in the metaverse.
