Mariah Carey is bringing the holiday spirit to the world with a festive campaign for The Children’s Place, a popular children’s clothing and accessories retailer. In the campaign, Carey is joined by her adorable twins, Moroccan and Monroe, marking the first time the three of them have posed together for a brand partnership. The photos and video feature Carey and the twins dressed in The Children’s Place new holiday collection, which includes a range of festive attire for the whole family.
While The Children’s Place is best known for their kid-sized fashions, Carey took this collaboration as an opportunity to design a grown-up gown for the occasion. The gown, named the “Mariah Carey dress,” is a beautiful strapless, A-line gown made of red velour. It is adorned with a plaid oversized bow at the back, matching the brand’s holiday plaid collection worn by Moroccan and Monroe. The dress is available in a wide range of sizes, from 0 to 18.
This experience marked Carey’s first venture into dress design, and she expressed her excitement about the collaboration on Instagram, calling the gown a “limited-edition” piece that is perfect for the holiday season. In a press release, Carey shared her enthusiasm for holiday traditions and how The Children’s Place helps bring families together during this special time of year. She praised the brand for their matching family Christmas pajamas and outfits, stating that they have her “stamp of approval” as the go-to place for holiday fashion.
The Children’s Place was equally thrilled to have Carey on board for their holiday campaign. Maegan Markee, the Brand President, recognized Carey as a Christmas icon who brings families together through her music. Markee expressed excitement about having Carey star in their matching family Christmas pajamas and matching family outfits while listening to her iconic holiday hit, “All I Want for Christmas Is You.” The partnership with Carey and her kids is described as “magical” and is expected to resonate with families for generations to come.
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In addition to the campaign, Carey has an exciting holiday season ahead. She will be embarking on her “Merry Christmas One and All” tour, set to begin in November. This tour will undoubtedly bring joy and holiday cheer to fans around the world, further solidifying Carey’s reputation as the Queen of Christmas.
To coincide with the campaign, customers can shop the entire collection featured in the photos and video on The Children’s Place website, childrensplace.com, and on Amazon. The collection includes everything from cute graphic tees to cozy sweats and, of course, the beloved matching Christmas pajamas for the whole family. By offering a wide range of sizes and styles, The Children’s Place aims to make the Christmas season even more special and stylish for children of all ages.
The partnership between Mariah Carey and The Children’s Place is a perfect marriage of iconic holiday figures. Carey’s love for the holidays and The Children’s Place commitment to bringing families together through their holiday fashion make them an ideal duo for this campaign. The photos and video featuring Carey and her adorable twins are guaranteed to spread holiday cheer and make families everywhere excited for the festive season.
In conclusion, Mariah Carey’s collaboration with The Children’s Place for their holiday campaign is bound to be a hit among fans and families alike. The campaign showcases the brand’s new holiday collection while capturing the joy and excitement of the holiday season. With Carey’s involvement, the campaign is sure to bring a little extra magic to the already enchanting holiday fashion from The Children’s Place. So, get ready to embrace the holiday spirit and dress your little ones in the adorable matching outfits and pajamas, inspired by the collaboration between Mariah Carey and The Children’s Place.
