What's the point if you can't be found?
WHAT IS THE DIFFERENCE BETWEEN...
An organic search is the result of what appears on the search engine pages past the local and paid results. When a website is properly and ethically optimized for organic SEO it will obtain a higher natural placement on results pages (SERPs).
Local SEO is the act of optimizing the result visibility and online presence of a business so that they show up when a local search is executed. The difference between this and organic is that local SEO works with a geographical component.