Sony is introducing its new A6700 APS-C mirrorless camera, which incorporates key AI-powered autofocus improvements from its full-frame lineup into its mainstream and more affordable A6000-series. The camera is equipped with a 26-megapixel sensor and offers 4K video recording at up to 120fps, a significant upgrade from its predecessor’s 30fps capability. The body-only price is set at $1,399.99.
One of the major enhancements in the A6700 is improved AI processing. It inherits the autofocus advancements from Sony’s high-end A7R V camera, allowing the camera to detect more detailed subjects. Not only can it identify animals, but it can also differentiate between different types of animals or even insects. Additionally, it can recognize objects like cars or planes. Sony has also added 334 more phase-detect autofocus points for improved accuracy. Another notable feature is the AI-based auto-framing that can track subjects without manual camera movements, which is especially useful for capturing fast-moving subjects.
In addition to these advancements, Sony has also made changes to the camera’s LCD screen, which now features a vari-angle touchscreen. While this is beneficial for videographers, it might be less desirable for still photographers, as the vari-angle screen adds extra steps when quickly capturing shots. However, the new screen offers a wider viewing angle and an OLED display that is twice as bright, making it appealing for those shooting in bright outdoor settings.
The A6700 also includes physical upgrades, particularly in terms of connectivity. It now features a USB-C port, enabling USB-PD fast-charging and faster data transfer speeds of 10Gbps with USB 3.2 Gen 2. The camera also includes a customizable front dial and is compatible with Sony’s Creators’ App for easy cloud uploads.
On paper, the Sony A6700 seems like a logical upgrade to the A6600, catering to content creators, vloggers, and anyone seeking professional-looking photos and videos at a more affordable price compared to Sony’s high-end cameras. The body-only price remains the same as its predecessor at $1,399.99. The camera is also available with the 16-50mm lens for $1,499.99 or with the 18-35mm lens for $1,799.99. Preorders for the device can be made on Sony’s website, with shipping scheduled to begin in August.
Overall, the Sony A6700 offers significant improvements in autofocus capabilities, video recording, and connectivity compared to its predecessor. With the incorporation of AI-powered features and a more versatile LCD screen, it is poised to attract a wide range of users, from professionals to amateur photographers and videographers. The camera’s affordability, combined with its advanced features and performance, positions it as a compelling option in the mirrorless camera market. Whether it’s capturing stunning images or recording high-quality videos, the A6700 is designed to meet the needs of modern content creators.
