Starbucks is once again making waves in the world of innovation with their latest endeavor, the Starbucks Odyssey NFTs. In a fresh partnership with the Aku NFT collection, Starbucks is set to release a new set of stamps in a digital journey called ‘Aku Adventure’ from July 17 to August 13, 2023.
The Aku NFT collection, created by MLB player Micah Johnson, is a 15,000-piece project that aims to inspire and empower individuals by combining potential and dreams. Johnson drew inspiration from his nephew’s fantasy of becoming a black astronaut, resulting in an immersive and captivating collection of NFT profile pictures. The success of the first chapter of the Aku project, which featured collectibles owned by celebrities like Trevor Noah, Pusha T, and Tyra Banks, garnered an impressive $2 million in February 2021.
Starbucks is allowing all members of their Odyssey NFTs to join the Aku adventure by acquiring these new stamps. Furthermore, Starbucks has pledged to donate $100,000 of the proceeds to ‘Blessing in a Backpack,’ a non-profit charity that fights against food starvation among children. Micah Johnson expressed his gratitude to Starbucks for supporting their mission to not only be a character that represents good but also a character that actually does good.
This collaboration is not Starbucks’ first foray into the Web3 world. In March 2023, Starbucks introduced their Odyssey NFTs with the debut of the ‘Siren Collection,’ a limited edition set of 2,000 NFTs. Despite high demand and technical difficulties with the website, the collection sold out in under 18 minutes. Initially available for $100, the assets were quickly resold on secondary marketplaces for approximately $550 each.
Building on the success of the Siren Collection, Starbucks continued to engage their loyal customers with a new batch of NFTs called ‘The Starbucks First Store Collection.’ This collection, consisting of 5,000 limited edition pieces, was priced at $99 each. Currently, these NFTs are being sold on OpenSea for approximately $118.7. These NFTs also serve as points for Starbucks’ rewards program, allowing members to unlock exclusive perks such as virtual coffee tours, a real-world tour around Starbucks’ Hacienda Alsacia coffee farm in Costa Rica, espresso martini-making classes, physical merchandise, and more.
Starbucks’ Odyssey NFTs are not just about engaging their customers in a digital realm; they also aim to appeal to individuals passionate about social justice. By partnering with charities like Blessing in a Backpack and donating a portion of the proceeds from their NFT sales, Starbucks demonstrates their commitment to making a positive impact beyond just selling collectibles.
The collaboration between Starbucks and the Aku NFT collection showcases the fusion of technology, art, and philanthropy. It presents an opportunity for Starbucks’ customers to not only add unique digital assets to their portfolios but also contribute to important causes. By expanding their presence in the Web3 world, Starbucks continues to push boundaries and explore new avenues to connect with their customers and make a difference.
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In conclusion, Starbucks’ partnership with the Aku NFT collection and the release of the Aku Adventure stamps in their Odyssey NFTs further solidify their commitment to exploring the possibilities of blockchain technology. Through their NFT offerings, Starbucks not only engages their customers but also supports charitable causes, making a positive impact on both the digital and physical world.
