Threads, a new Twitter alternative, has gained significant traction within just a week since its launch. The platform, which is a text-based offshoot of Instagram, has already amassed over a hundred million users. This remarkable achievement has Meta, the parent company of Threads, celebrating while causing frustration for Elon Musk, the owner of Twitter, as Threads threatens to challenge Twitter’s dominance in the microblogging sphere.
Although Threads has received an impressive response initially, it is uncertain whether it will emerge as the top social space in the long run. While the early days of Threads may seem less toxic compared to Twitter, the platform is already being infiltrated by cringey influencers and pseudo-sassy brand accounts. Additionally, the proliferation of new microblogging platforms like Threads may test people’s patience and willingness to sign up for yet another platform.
To delve deeper into the topic, WIRED senior Kate Knibbs joins the Gadget Lab podcast to discuss whether Meta’s new social service is excessive, inadequate, or just right. In her article, Kate explores the idea of ceasing the creation of Twitter competitors, highlighting the challenges and pitfalls faced by these platforms. The article also examines the potential of Threads in overtaking Twitter’s prominence and provides instructions on running Threads on desktops. Moreover, readers are advised to exercise caution before signing up for Threads to understand the extent of data harvesting involved.
In the podcast episode, the hosts offer their recommendations as well. Kate recommends the book “Natural Causes” by Dan Hurley, while Mike suggests checking out “Life Examined” from KCRW. Lauren, on the other hand, recommends season two of “The Bear” on Hulu. The hosts also provide their Twitter handles for listeners to connect with them. Kate Knibbs can be found at @Knibbs, Lauren Goode is @LaurenGoode, and Michael Calore is @snackfight. The podcast is produced by Boone Ashworth and features theme music by Solar Keys.
Listeners interested in accessing the podcast episode have various options available. They can use the audio player on the podcast’s webpage or subscribe to receive every episode for free. iPhone and iPad users can open the Podcasts app or tap the provided link to access the podcast. Android users can find the podcast in the Google Podcasts app or by tapping the provided link. The podcast is also available on Spotify, and for those in need, the RSS feed is accessible as well.
In summary, Threads, the new Twitter alternative from Meta, has made a significant impact within a short period. Despite its early success, it remains uncertain whether Threads will become the leading social space, particularly considering the challenges it faces from cringey influencers and the growing number of microblogging platforms. The Gadget Lab podcast, featuring Kate Knibbs, explores the topic in detail and provides insights into the potential of Threads. Listeners are also treated to book and TV show recommendations from the hosts.
