The return of the popular Marvel series, “Loki,” to Disney+ for its second season has not generated as much excitement as its initial debut. The season two premiere, which aired on October 5, garnered 446 million minutes of viewing time over its first three days. This is a 39 percent decrease compared to the 731 million minutes of viewing during the series’ premiere week in June 2021.
According to Disney, the season two premiere had 10.9 million worldwide “views,” which would equate to approximately 512 million minutes of watch time. However, it’s important to note that Nielsen’s streaming rankings include viewing of season one’s six episodes as well, making it difficult to determine the exact amount of time U.S. viewers spent watching just the season two opener. Nonetheless, it is likely responsible for the majority of viewing time for the week.
Meanwhile, the legal drama series “Suits” continued to dominate the overall rankings, accumulating 1.28 billion minutes of viewing on both Netflix and Peacock during the week of October 2-8. Additionally, “Grey’s Anatomy” surpassed the billion-minute mark for only the second time in the history of Nielsen’s streaming charts.
Among the top 10 overall streaming titles for the week, the only original series was Netflix’s “Love Is Blind” with 821 million minutes of viewing. The remaining entries were acquired shows or movies. Disney+’s “Ahsoka” maintained a steady position with 575 million minutes of viewing, while Hulu’s “Only Murders in the Building” experienced an 11.5 percent increase in viewership week to week with its season three finale, reaching 563 million minutes.
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In terms of movie debuts on Disney+, “Haunted Mansion” gained significant traction with 992 million minutes of viewing during its premiere week. This achievement followed the successful debuts of other movies like “Elemental,” “The Little Mermaid,” and “Guardians of the Galaxy Vol. 3.”
It’s important to note that Nielsen’s streaming ratings only cover viewing on TV sets and do not include minutes watched on computers or mobile devices. Additionally, the ratings only reflect the viewership of U.S. audiences and do not account for international viewership.
The top 10 streaming titles for the week of October 2-8, categorized as overall, original series, acquired series, and movies, are as follows:
Overall:
1. “Suits” (Netflix/Peacock) – 1.28 billion minutes viewed
2. “Grey’s Anatomy” (Netflix) – 1 billion minutes viewed
3. “Haunted Mansion” (Disney+) – 992 million minutes viewed
4. “Reptile” (Netflix) – 838 million minutes viewed
5. “Love Is Blind” (Netflix) – 821 million minutes viewed
6. “Bluey” (Disney+) – 701 million minutes viewed
7. “NCIS” (Netflix/Paramount+) – 666 million minutes viewed
8. “Gilmore Girls” (Netflix) – 628 million minutes viewed
9. “Elemental” (Disney+) – 621 million minutes viewed
10. “Cocomelon” (Netflix) – 597 million minutes viewed
Original Series:
1. “Love Is Blind” – 821 million minutes viewed
2. “Ahsoka” (Disney+) – 575 million minutes viewed
3. “Only Murders in the Building” (Hulu) – 563 million minutes viewed
4. “Beckham” (Netflix) – 519 million minutes viewed
5. “Virgin River” (Netflix) – 485 million minutes viewed
6. “Loki” (Disney+) – 446 million minutes viewed
7. “Sex Education” (Netflix) – 443 million minutes viewed
8. “Lupin” (Netflix) – 436 million minutes viewed
9. “The Wheel of Time” (Prime Video) – 430 million minutes viewed
10. “Gen V” (Prime Video) – 378 million minutes viewed
Acquired Series:
1. “Suits” – 1.28 billion minutes viewed
2. “Grey’s Anatomy” – 1 billion minutes viewed
3. “Bluey” – 701 million minutes viewed
4. “NCIS” – 666 million minutes viewed
5. “Gilmore Girls” – 628 million minutes viewed
6. “Cocomelon” – 597 million minutes viewed
7. “Shameless” (Netflix) – 497 million minutes viewed
7 (tie). “SWAT” (Hulu/Netflix/Paramount+) – 497 million minutes viewed
9. “Friends” (Max) – 424 million minutes viewed
10. “The Big Bang Theory” (Max) – 418 million minutes viewed
Movies:
1. “Haunted Mansion” – 992 million minutes viewed
2. “Reptile” – 838 million minutes viewed
3. “Elemental” – 621 million minutes viewed
4. “Nowhere” (2023) (Netflix) – 475 million minutes viewed
5. “Last Vegas” (Netflix) – 319 million minutes viewed
6. “Casper” (Netflix) – 298 million minutes viewed
7. “Dune” (2021) (Max/Netflix) – 272 million minutes viewed
8. “Meg 2: The Trench” (Netflix) – 250 million minutes viewed
9. “The Nightmare Before Christmas” (Disney+) – 245 million minutes viewed
10. “Fair Play” (2023) (Netflix) – 235 million minutes viewed
In conclusion, while the second season of “Loki” did not generate as much buzz as its debut, it still managed to capture a significant number of viewers during its premiere week. Other popular titles like “Suits,” “Grey’s Anatomy,” and “Love Is Blind” also continued to thrive in the streaming world. Furthermore, Disney+ experienced success with its movie debuts, particularly “Haunted Mansion.” Nielsen’s streaming ratings serve as a reflection of U.S. viewers’ preferences and viewing habits, focusing on TV set viewership.
