The CW Network, a leading television network known for its popular shows, has announced the extension of president Dennis Miller’s contract through 2027. Miller has been with the network since October 2022, when it was acquired by Nexstar Media Group, a diversified media company.
Since the acquisition, The CW has undergone significant changes in its programming strategy. The network has made a strategic decision to cut most of its original scripted series, opting instead to focus on acquiring content from other sources. This move has allowed them to broaden their offerings and appeal to a wider audience. Additionally, The CW has put a greater emphasis on unscripted series and live sporting events.
One of the key changes in programming has been the addition of sports content. The CW plans to increase its sports programming to more than 400 hours over 48 weekends by 2025. This includes coverage of ACC college football and basketball games, the NASCAR Xfinity Racing Series, and the LIV Golf tournament. These additions have helped attract new viewers and generate additional revenue for the network.
Perry Sook, Nexstar’s chairman and CEO, praised Miller’s leadership and the positive impact he has had on The CW. Sook commented, “Dennis has done an outstanding job since taking leadership of The CW. He and Brad Schwartz have completely transformed the network and its brand, bringing a fresh, innovative approach to programming that is designed to grow viewership and deliver significant value for our advertisers, affiliates, and distribution partners.”
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Sook mentioned the network’s commitment to running The CW for a broadcast audience, stating that Miller has successfully changed the way viewers think about The CW. He believes that the contract extension is well-deserved and shows the network’s confidence in Miller’s abilities.
Miller expressed his gratitude for the continued support and the opportunity to work at The CW. He highlighted his commitment to finding talented executives and fostering an entrepreneurial environment within the network. Miller also emphasized the importance of embracing marketplace disruption and finding new models for entertainment and sports programming.
Looking ahead, Miller is determined to build The CW into a competitive “Big 5” network. This term refers to the five major broadcast networks in the United States. With his fresh approach and innovative strategies, Miller is confident that The CW can become a powerful player in the industry.
The contract extension for Dennis Miller signals a strong vote of confidence in his leadership and the direction he is taking The CW. His ability to navigate the changing landscape of the television industry, embrace new programming strategies, and attract a broader audience has positioned The CW for further success. With an increased focus on sports and other acquisitions, The CW is well-positioned to continue its growth and become a major player in the broadcast industry.
