The North American Mastiff (NAM) is a breed that combines strength, size, and a calm, loving temperament. Known for its impressive build and protective nature, this gentle giant has a steady personality that makes it an ideal family companion. Developed to balance the power of a traditional mastiff with an even-keeled, family-friendly disposition, the North American Mastiff has become increasingly popular across North America. With demand growing, however, there are greater risks from fraudulent or unethical breeders who look to profit from the breed’s popularity—especially on social media.
To gain insight on adopting a North American Mastiff and finding a reliable breeder, we spoke with Martin Goyette, founder of NAM Canada. Martin produces and breeds the original bloodline of North American Mastiffs and is a dedicated advocate for responsible breeding practices. He offers some vital advice on how to avoid falling into the trap of disreputable breeders, particularly those taking advantage of platforms like Facebook to reach unsuspecting buyers.
A Bit of History About The North American Mastiff
The North American Mastiff’s origins lie in a vision to create a powerful but gentle family dog, balancing physical strength with a balanced temperament. Developed through careful breeding, this line has resulted in a dog that brings together the loyalty, size, and calm disposition that mastiff lovers cherish. Bred with a focus on health, demeanor, and adaptability, North American Mastiffs are known to be easier to care for than some other large breeds, with a short coat and greater adaptability to different climates.
Despite the positive qualities of this breed, the rising popularity of North American Mastiffs has made them a target for unscrupulous breeders seeking quick profit. These breeders can mislead buyers with false claims about the dogs’ health, lineage, and temperament. This risk is compounded by the growth of social media, where fraudulent sellers can easily reach unsuspecting buyers.
Choosing a North American Mastiff and Avoiding Unethical Sellers
Martin Goyette, founder of NAM Canada and a dedicated North American Mastiff breeder, has spent years cultivating the original bloodline of these dogs. We spoke with him about what potential owners should know before bringing home a North American Mastiff, and how to avoid the pitfalls of buying from untrustworthy breeders.
Martin, what makes the North American Mastiff such a special breed, and what should people know before they adopt one?
Martin: The North American Mastiff is a unique breed because it’s a powerful, protective dog that’s incredibly gentle with family members. They’re devoted to their people and have a natural intuition for when to protect and when to relax. While they’re affectionate and gentle, these dogs are strong-willed, so training and socialization are essential. The best homes for NAMs are with families who can commit to their needs and enjoy having a protective, loyal companion around.
What should people look for in a breeder when adopting a North American Mastiff?
Martin: A reputable breeder is key. Ethical breeders will conduct genetic tests on their dogs to prevent avoidable health issues. They’ll raise the puppies in a safe, socialized environment and take time to ensure the puppies are prepared for family life. A legitimate breeder will ask you plenty of questions—they want to make sure their puppies are going to good homes. It’s a red flag if the breeder is eager to sell without asking anything about you or your home.
How has social media made it easier for fraudulent breeders to exploit potential buyers, and what should people watch out for?
Martin: Unfortunately, social media platforms like Facebook have made it very easy for unethical breeders to reach people. Although selling dogs on Facebook is technically against the platform’s policy, it’s simple to create a page, post photos, and make contact with buyers directly. Buyers who don’t do their homework may fall into this trap, thinking they’re getting a healthy North American Mastiff when they’re really not.
Signs of a questionable seller include low prices, limited information about the dog’s lineage, and reluctance to show the facilities. Some breeders will post stock photos or pictures of other people’s dogs and claim they’re offering the original bloodline. These sellers often skip important health checks, and the puppies might be raised in unhealthy or unsocialized environments, which can lead to major health and behavioral issues down the line.
What are some specific red flags people should be aware of when they encounter breeders on social media?
Martin: If a breeder is posting about dogs but has no reviews, no health documentation, and limited information about the lineage, it’s best to be cautious. Ethical breeders are transparent and will provide health certifications for both parents and puppies. Watch out for breeders who discourage in-person visits or push for quick sales—they’re likely not concerned with the dog’s well-being. A responsible breeder will want to know about your lifestyle, home environment, and will even provide ongoing support as your dog grows. Social media can be a great way to connect, but don’t let convenience outweigh proper vetting.
Risks of Unethical Breeding
Unethical breeding practices pose significant risks. Poor conditions and neglect of health checks result in dogs with serious health and behavioral issues. For a breed as large as the North American Mastiff, these issues are especially concerning. Health problems common in large breeds, like hip dysplasia, can become pronounced without proper genetic screening, and poorly socialized dogs may exhibit anxiety or aggressive behaviors. Since the North American Mastiff requires consistent socialization and training, early neglect can make them difficult to manage.
When these dogs are bred carelessly, the results can be heartbreaking for families who expected a loving companion but end up with a pet that requires costly veterinary care or special handling. Choosing a breeder who is genuinely invested in the dog’s health, temperament, and lifelong well-being is essential to avoid these challenges.
Choosing the Right North American Mastiff Breeder
The best way to ensure your new North American Mastiff will thrive is to work with a reputable, experienced breeder like Martin Goyette of NAM Canada. Martin’s dedication to preserving the original bloodline and prioritizing the well-being of each puppy reflects a commitment to the highest breeding standards. Working with a responsible breeder ensures you’ll get a healthy, well-socialized dog with a temperament suited to family life.
If you’re considering adopting a North American Mastiff, do your homework. Avoid the quick and easy allure of social media sales, and look for breeders who welcome questions, provide health documentation, and offer a supportive, transparent process. By choosing carefully, you’ll find a devoted, loving companion that embodies the best of this extraordinary breed.
Images courtesy of NAM Canada, All rights reserved.
