TikTok has announced a new feature that allows users to create video effects directly within the app, eliminating the need to use a separate program like Effect House. This new mobile editing feature is now available globally and is set to revolutionize the way creators and users engage with AR effects on the platform.
AR effects have become a core part of TikTok culture, sparking challenges, viral games, and essentially creating a new genre of content. However, until now, creators had to rely on a separate program called Effect House to create and apply filters on the app. This meant that the process of creating and using AR effects was somewhat cumbersome and required additional steps for users and creators.
With the new mobile editing feature, users can now work off filter templates and experiment with more than 2,000 assets to create their own custom effects. Additionally, they will be able to add interactivity to their filters, such as movements triggered by tapping the screen, winking, smiling, and more. This opens up a whole new world of creative possibilities for TikTok creators and users, making it easier than ever to personalize and enhance their videos with custom effects.
Furthermore, TikTok has made efforts to support creators who make viral effects by announcing a $6 million creator fund in May. However, the bar to start earning money was high and payouts relatively low. In response to feedback, TikTok overhauled the program in October to lower the eligibility requirements and change how payouts would be calculated. This move demonstrates TikTok’s commitment to supporting and rewarding creators who contribute to the platform’s vibrant creative ecosystem.
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The evolution of TikTok’s filters is also evident in the development of more realistic effects. Earlier this year, a beauty effect called Bold Glamour gained traction, with users amazed at how seamless it looked. The filter, created by TikTok itself, uses generative AI to transform a user’s face so convincingly that it’s uncanny. The Bold Glamour filter has been used in over 150 million videos so far, demonstrating the widespread appeal of advanced AR effects on the platform.
It’s worth noting that TikTok’s new in-app feature for creating effects has the potential to further advance the realism and sophistication of filters on the platform. While TikTok did not immediately respond to questions about whether the in-app feature would include generative AI tools, the possibility of leveraging AI within the app presents exciting opportunities for creators to push the boundaries of what is possible with AR effects.
Overall, TikTok’s new mobile editing feature represents a significant step forward in the evolution of AR effects on the platform. By empowering users to create custom effects directly within the app, TikTok is democratizing the process of applying advanced filters and interactivity to videos. Combined with the platform’s ongoing efforts to support and reward creators, this development is set to fuel even more creativity and innovation within the TikTok community.
