Lexus is making significant strides in the electric vehicle (EV) market, with plans to introduce several new EV models in the coming years. The automaker has filed for trademark protection for the “HZ 450e” and “HZ 550e” names with the United States Patent and Trademark Office, indicating the potential development of electric vehicles under these names. These filings come after the discovery of trademarks for “TZ 450e” and “TZ 550e” in July, suggesting that Lexus is working on expanding its lineup of electric vehicles.
The format of the HZ and TZ names follows the precedent set by the RZ crossover, which was launched in 2023 in RZ 450e guise. This suggests that the new names could also be applied to EVs, although it’s important to note that automakers often trademark names that may not ultimately be used. However, with the increasing focus on electric and alternative fuel vehicles, it seems likely that these trademarks are indicative of Lexus’s commitment to expanding its electric vehicle offerings.
Lexus has been actively developing its EV technology and has unveiled several EV concepts in recent years. Notable among these are the LF-ZC and LF-ZL concepts, which were showcased at the 2023 Tokyo auto show. These concepts provide a glimpse into the future of Lexus’s EV lineup and showcase the next-generation EV technology that the brand plans to introduce starting in 2026.
While the next-generation EVs are on the horizon, Lexus also plans to introduce more EVs based on its current technology. One of these upcoming vehicles is rumored to be a three-row SUV, potentially carrying the TZ name. Additionally, Lexus has confirmed that it is working on an electric supercar that will offer lightning-fast acceleration and a transmission simulating a conventional manual, catering to enthusiasts who may be wary of fully electric vehicles’ lack of traditional driving dynamics.
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Looking ahead, Lexus has set ambitious targets for its transition to zero-emission vehicles. The brand aims to have zero-emission vehicles, including hydrogen-powered vehicles, account for 100% of its sales in the U.S., Europe, and China by 2030, with the rest of the world following suit by 2035. This goal underscores the brand’s commitment to sustainability and its recognition of the growing importance of electric and alternative fuel vehicles in the automotive market.
By actively trademarking new names for potential electric vehicle models, showcasing cutting-edge EV concepts, and setting bold targets for zero-emission vehicle sales, Lexus is positioning itself as a leader in the electric vehicle space. With a clear focus on innovation and sustainability, the future looks promising for Lexus as it expands its electric vehicle lineup and embraces the changing landscape of the automotive industry.
