Supernatural’s latest commercial spot for ‘Unreal Fitness’ campaign showcases the brand’s commitment to revolutionizing the fitness industry. Following Meta’s acquisition of the business earlier this year, the brand embarked on a journey to Iceland to capture the essence of their fitness experience in a visually stunning commercial. Directed by Neels Castillon and produced by RSA Films, the commercial aimed to bring to life the exhilarating experience of exercising using the Meta Quest headset.
The decision to shoot the campaign on-location in Iceland required an intensive three weeks of pre-production in collaboration with the team at RSA Films. Known for their expertise in capturing bodies in motion within natural settings, RSA Films was the ideal partner for bringing the vision of the campaign to fruition.
Director Neels Castillon, who has been a longtime admirer of Chris Milk’s directorial work and VR art pieces, expressed his excitement about the opportunity to direct the campaign. Castillon, passionate about conveying the immersive experience of Supernatural in the commercial, was thrilled to shoot in real-life, breathtaking locations. Working with the support of RSA Films and their Icelandic production partner, Comrade Films, the team captured stunning footage that perfectly embodied the blend of strong energy and poetic beauty synonymous with the Supernatural fitness experience.
Supernatural is not just another fitness option; it represents a new framework for individuals to engage with exercise and wellness. Positioned as a unique piece of fitness equipment, the Meta Quest headset offers users an unparalleled way to achieve their fitness goals. With the concept of Unreal Fitness, Supernatural is redefining the traditional notions of working out and becoming a pioneer in transforming people’s relationship with movement.
According to former-Peloton executive and Supernatural’s Head of Marketing, Sapna Kirk, Supernatural combines innovative hardware and an evolving content library into an accessible subscription model. The brand is at the forefront of fitness and aims to bring a new, more mainstream audience to VR. Kirk notes that Supernatural is designed for anyone who wants a workout that feels more like magic than anything else.
The commercial spot for the ‘Unreal Fitness’ campaign serves as a visual representation of Supernatural’s commitment to changing the way people perceive fitness. By capturing the beauty of nature in Iceland and combining it with the exhilarating energy of the fitness experience, the commercial paints a comprehensive picture of what Supernatural stands for.
The brand’s foray into VR fitness is an innovative and bold step, as it not only targets fitness enthusiasts but also appeals to a broader audience looking for unique and engaging ways to stay active. Supernatural’s presence in the fitness industry continues to expand, positioning itself as a leader in redefining the future of wellness and technology.
Overall, the latest commercial spot not only highlights the exhilarating experience of using Supernatural but also showcases the brand’s dedication to creating a new narrative for fitness. With its unique approach and cutting-edge technology, Supernatural has undoubtedly carved a niche for itself in the fitness landscape, paving the way for a future where wellness and virtual reality seamlessly integrate into the lives of individuals seeking a magical and transformative workout experience.