Luxury Swiss watchmaker Jaeger-LeCoultre has brought its captivating light and sound extravaganza, The Golden Ratio Musical Show, to Los Angeles. The show, which originally debuted in Shanghai, is now open to the public at the Westfield Century City, offering an immersive experience that explores the concept of aesthetic harmony and pays tribute to the iconic Reverso timepiece.
To bring The Golden Ratio Musical Show to life, Jaeger-LeCoultre collaborated with British musician Tokio Myers, who composed the soundtrack that accompanies a digital show projected onto a giant screen of falling water. The show debuted with a private gala dinner, featuring Myers performing his symphony “Timeless” alongside the L.E. Orchband. Guests at the launch included celebrities Riley Keough, Levi Dylan, Miles Fisher, Ximena Lamadrid, and industry insiders, as well as Jaeger-LeCoultre executives.
Myers expressed his excitement to be involved in the project and discussed the process of creating the perfect soundtrack. He explained that he sought to incorporate the Golden Ratio formula into the tempo of the symphony, settling on 161.8 beats per minute. This tempo not only worked well with the water visuals but also captured the essence of the Golden Ratio.
The Golden Ratio Musical Show is an extension of Jaeger-LeCoultre’s Made of Makers program, which aims to collaborate with artists and artisans from various disciplines outside watchmaking. The program seeks to build a community of creators who share the brand’s values and vision of creativity, sparking new conversations and ideas.
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CEO Catherine Rénier praised Tokio Myers as a perfect match for the musical show, emphasizing his ability to reinvent classical music into something modern and contemporary. She highlighted the collaboration between Myers and Jaeger-LeCoultre, stating that the musician had a deep passion for the brand’s heritage and craftsmanship.
Rénier also noted the significance of the show’s tribute to the Reverso timepiece. The Reverso, created in 1931, embodies the art deco design of the era, and its timeless appeal is still relevant today. The concert celebrates this iconic watch while also paying homage to the artistic and cultural inspiration of the 1930s.
After its run in Los Angeles, The Golden Ratio Musical Show will travel to London and Dubai later this year, offering audiences in different cities the opportunity to experience this captivating and visually stunning production. It will continue to invite viewers into the world of Jaeger-LeCoultre and explore the intersection of art, design, and watchmaking.
The show’s presence in Los Angeles at the Westfield Century City is a testament to the city’s reputation as a cultural hub and a platform for innovative artistic experiences. The partnership between Jaeger-LeCoultre and the Westfield Century City provides a unique opportunity for visitors to immerse themselves in the world of luxury watches and gain a deeper appreciation for the artistry and craftsmanship behind these timepieces.
The Golden Ratio Musical Show not only showcases the creativity and artistry of both Jaeger-LeCoultre and Tokio Myers but also invites viewers to contemplate the concept of aesthetic harmony and the value of design in our lives. It serves as a reminder that luxury watches are not just functional accessories but also works of art that inspire and evoke emotions.
In conclusion, the arrival of The Golden Ratio Musical Show in Los Angeles marks an exciting chapter for Jaeger-LeCoultre and its Made of Makers program. The show’s fusion of light, sound, and water creates a mesmerizing experience that transports viewers into the world of aesthetic harmony and the timeless beauty of the Reverso timepiece. With its upcoming travels to London and Dubai, the show promises to captivate audiences around the world and further expand the cultural conversation around design and watchmaking.
