Issa Rae, the multi-talented mogul and creator of hit shows like “Insecure,” has taken on a new gig as the face of a campaign for retail delivery platform Shipt. This partnership with Shipt marks their largest advertising investment to date, and Rae is front and center, showcasing how she uses Shipt in her everyday life, including her well-known yacht parties.
In a recent interview with The Hollywood Reporter, Rae discussed her involvement in the campaign, her thoughts on the success of “Spider-Man: Across the Spider-Verse,” and her experience working on Greta Gerwig’s upcoming film, “Barbie.”
Rae expressed her excitement about the release of “Spider-Man: Across the Spider-Verse” and how happy she was to see that the sequel lived up to her expectations. She mentioned that as an actor, she only gets to see the parts of the script that she records, so seeing the entire film was a pleasant surprise. She also revealed that she was shocked that her character, Jessica Drew, was on the wrong side of things, but regardless, she would have said yes to the role.
When asked about her partnership with Shipt, Rae shared that she actually uses the app herself and finds it to be a time-saver, especially when she doesn’t have the time to go to the store personally. She emphasized that the collaboration felt authentic to her life and highlighted her actual experiences. Rae also praised Shipt for their community service efforts, particularly their support for historically Black colleges and universities (HBCUs).
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Rae discussed the collaborative nature of the campaign, stating that she had the opportunity to provide input and make sure the concept was right for her. She involved her friends in the shoot, who actually attend her “yacht shit” parties, and suggested a director that she believed would do an excellent job. She described the experience as a pure collaboration and a fun shoot with people she loves and respects.
Switching gears to summer essentials, Rae shared her personal must-haves, which include perfume, ice cream, and a Moleskin journal. She explained that smelling good in the summer is essential to her, as well as indulging in ice cream and taking time to journal and plan for the second half of the year.
Rae also gave insight into her experience working on Greta Gerwig’s “Barbie.” She expressed her admiration for Gerwig’s vision and how true the film stayed to the brilliant script. She found the movie visually impressive and thoroughly enjoyed the dance numbers. Rae highlighted Gerwig’s collaborative nature and her respect for everyone’s opinions, making the experience enjoyable for everyone involved.
The conversation then shifted to Rae’s coffee business, which has seen great success. Rae mentioned that the coffee business is going well, with plans to expand, including a new location at the airport. She expressed her joy at seeing favorite people visit the shop and emphasized that it has become a great neighborhood hub for creators and coffee enthusiasts to gather and enjoy good food and drinks.
In conclusion, Issa Rae’s partnership with Shipt showcases her love for the app and her authenticity in using it in her everyday life. The campaign marks a significant investment for Shipt, and Rae’s involvement adds a relatable and influential voice to the brand. With her successful coffee business and upcoming projects like “Spider-Man: Across the Spider-Verse” and “Barbie,” Rae continues to make waves in the entertainment industry and beyond.
