Yellowstone star Cole Hauser, known for his role as cowboy Rip Wheeler, is diversifying his talents with the launch of his Western-inspired coffee and lifestyle brand, Free Rein. Hauser co-founded the coffee company with his longtime friends Paul Anderson, Aron Marquez, and Karl Pfluger. The group of entrepreneurs, who also form an investment firm, recently acquired Texas-based small-batch coffee roasters Longhorn Coffee Co.
Hauser expressed his excitement about the launch, stating, “I am excited that the news is finally out there on something special I have been working on for years. I hope this company and its message inspires men and women from all walks of life to get up and chase after their dreams and ambitions. Remember, dreams don’t work unless you do!”
Free Rein will offer a variety of whole and ground Arabica coffee beans, including the earthy and bold American Dirt dark roast. In addition to coffee, the brand will also feature merchandise such as enamel coffee cups, insulated mugs, and t-shirts.
The brand aims to capture the essence of the American West, embodying the hardworking spirit and open promise of the region. Free Rein’s flavors are described as kicking and biting but always going down smooth. Each cup of coffee serves to fuel the dreams and ambitions of individuals, whether it be gold and glory or simply a sense of ownership and pride.
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The launch of Free Rein Coffee Co. was announced by Hauser himself on social media platform Instagram, where he shared his inspiration for starting the coffee company. He stated, “I’ve grown up around cowboys my whole life. And I can tell you, there’s nobody on earth who works harder. I’m proud to announce that I’ve decided to start a coffee company inspired by these men and women who wake up before the dawn. Not because it’s easy, but because it’s hard. Free Rein is for anyone who gets up and works like a cowboy, gets up and chases a dream, or gets up and just feels like having a damn good cup of coffee.”
In addition to his role on Yellowstone, Hauser has also appeared in various other projects, showcasing his love for the Western genre. He recently starred in the Western film Dead Man’s Hand alongside Stephen Dorff and Jack Kilmer, as well as Yellowstone co-star Mo Brings Plenty. Hauser also starred in The Ritual Killer opposite Morgan Freeman.
The co-founders of Free Rein Coffee Co. share a passion for the American Dream and the strong coffee that fuels it. They bring their entrepreneurial backgrounds and unique perspectives to create a brand that represents the hardworking ethos of the American West.
Free Rein’s launch comes at a time when Western-inspired brands and lifestyle products are gaining popularity. The coffee company’s focus on quality and its connection to the rugged spirit of the West is likely to resonate with consumers looking for authenticity and a taste of adventure. Whether you’re a cowboy at heart, a dream chaser, or simply someone who enjoys a good cup of coffee, Free Rein aims to provide a flavorful and empowering experience.
The brand’s website, freereincoffee.com, offers an array of information about the coffee blends and merchandise available for purchase. Customers can choose from a selection of coffee beans, each with its own unique flavor profile. The merchandise includes stylish enamel coffee cups, insulated mugs, and comfortable t-shirts, allowing fans of Free Rein to showcase their love for the brand and the Western lifestyle.
In conclusion, Cole Hauser’s new venture, Free Rein Coffee Co., brings together his passion for coffee and the Western lifestyle. The brand seeks to inspire individuals from all walks of life to pursue their dreams and ambitions while fueling their journey with a damn good cup of coffee. With its emphasis on quality, authenticity, and the spirit of the American West, Free Rein is poised to capture the hearts and taste buds of coffee enthusiasts and adventure seekers alike. So saddle up, grab a cup of Free Rein coffee, and let the bold flavors and empowering message transport you to the open horizons and untamed landscapes of the Wild West.
