The alliance between South Korean metaverse platform ZEP and NEAR Protocol has made headlines in the blockchain and metaverse space. This strategic collaboration aims to leverage NEAR Protocol’s reliable and user-friendly network to support ZEP’s expansion, onboard new users, and integrate various gaming dApps and content to shape the growth of ZEP in the Web3 domain.
NEAR Protocol, renowned for its tailored blockchain network ideal for large-scale, user-focused services, has experienced solid growth among Layer 1 blockchains, with its applications consistently ranking high on DappRadar. This uptick signifies NEAR Protocol’s reliable infrastructure and rising appeal in the blockchain applications domain.
ZEP, a product of the partnership between Supercat and NAVER Z’s Zepeto, has shown remarkable progress since its beta launch on November 30, 2021. With 1.3 million monthly active users and 8.3 million users for 2021, ZEP has garnered significant attention from domestic and international stakeholders. The platform has a strong foundation in the South Korean market and aims to expand into Japan and Southeast Asia later this year.
The partnership between ZEP and NEAR Protocol holds promising potential for both parties. Mark Mi, NEAR Protocol’s Gaming Director, emphasized the significant opportunity to expand the NEAR ecosystem into the metaverse through collaboration with ZEP. The plan includes integrating various gaming dApps and other content from NEAR to shape the growth of ZEP in the Web3 domain.
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ZEP offers a dynamic virtual environment where users can seamlessly navigate, communicate, and interact within a vibrant community. Users have the opportunity to personalize their experience by customizing their avatars, reflecting their unique identities. The platform also enriches user interaction through the integration of links, documents, videos, and interactive game elements.
The partnership between NEAR Protocol and ZEP aims to explore new business models and emphasize the creation of Web3-focused features to improve the convenience and experience for developers and users. This collaboration will enhance the user experience in the ZEP metaverse by integrating Web3 technology for the distribution and issuance of various digital assets.
NEAR Protocol’s collaboration with ZEP is set to create exciting opportunities for the growth and development of the metaverse and Web3 ecosystem. The joint efforts of the two platforms will not only expand the NEAR ecosystem but also contribute to the advancement of ZEP’s business expansion in the Web3 domain through the integration of various gaming dApps and content.
With its strong foothold in the South Korean market and plans for expansion into Japan and Southeast Asia, ZEP is poised to capitalize on the potential of the metaverse and Web3 integration, offering users an immersive and technologically advanced virtual experience. The partnership with NEAR Protocol further solidifies ZEP’s position as a leading metaverse platform with a focus on innovation and user-centric services.
Overall, the alliance between ZEP and NEAR Protocol signifies a strategic move towards the integration of Web3 technology and the expansion of the metaverse ecosystem, paving the way for new opportunities and innovation in the blockchain, gaming, and virtual reality space. This collaboration holds promise for bringing about transformative developments in the metaverse industry and redefining the future of digital interaction and entertainment.
