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Home Technology

ASUS revealed to be total anime fan poseur via costly typo on motherboard

URECOMM NEWS by URECOMM NEWS
November 14, 2023
in Technology
ASUS revealed to be total anime fan poseur via costly typo on motherboard
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ASUS recently released the ROG Maximus Z790 Hero EVA-02 Edition motherboard, which was designed to appeal to fans of the popular anime series Neon Genesis Evangelion. However, the product was met with a mix of excitement and frustration when consumers discovered a small but significant typo on the motherboard’s branding. Instead of reading “EVANGELION,” the brand logo actually reads “EVANGENLION.”

This blunder has certainly caught the attention of passionate fans. The $700 motherboard features a distinct “Polymo lighting” I/O cover panel that showcases a display switching between the iconic red mecha and its pilot, Asuka. However, the typo has become a point of contention for consumers who expected greater attention to detail from a major company like ASUS.

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It’s surprising to note that the typo even made it through the official product shots, which were confirmed by Digital Trends. Interestingly, it was also revealed that the typo was not present in press images received by Engadget back in July. This raises questions about the oversight processes in place at ASUS. Despite the error, it seems unlikely that the company will make corrections at this stage, given that the limited edition product had already gained traction in the market.

Certain enthusiasts may see this typo as a unique and quirky element that could turn the motherboard into a collector’s item over time. Despite the initial price of $700, the limited edition motherboard was listed for over $1,000 by third-party sellers on platforms like Amazon. This high price point was a testament to the product’s appeal as a collector’s item. However, the motherboard quickly sold out and is no longer available from third-party sellers.

Although the product has sold out on platforms like Amazon, interested buyers may still be able to find it in select Micro Center stores, according to the store’s website. However, given the popularity of Neon Genesis Evangelion and the appeal of limited edition items, it is likely that the product will continue to be in high demand even after its initial release.

The presence of a typo on a product of this nature raises questions about quality control and attention to detail within a company as prominent as ASUS. In an era where brand reputation and customer loyalty are paramount, such oversights can have a lasting impact. Furthermore, the impact of such errors can be amplified when a product caters to a specific fan base, as is the case with the ROG Maximus Z790 Hero EVA-02 Edition motherboard.

For ASUS, the challenge now lies in managing the aftermath of this oversight in a way that doesn’t overshadow the product’s positive features. While the typo may have initially stoked frustration, the company has the opportunity to turn the situation around by addressing the issue transparently and responsibly.

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In the end, the typo on the ROG Maximus Z790 Hero EVA-02 Edition motherboard serves as a reminder for businesses to be diligent and thorough in all aspects of product development and marketing. As consumers continue to become more discerning and vocal, brands must be prepared to meet those expectations with a polished and accurate final product.

Despite the initial oversight, ASUS has the potential to transform this hiccup into an opportunity for growth and improvement. By acknowledging and addressing the mistake, the company can reaffirm its commitment to delivering high-quality products that meet the expectations of its customers. This proactive approach can go a long way in restoring confidence and loyalty among consumers.

In conclusion, the presence of a typo on the ROG Maximus Z790 Hero EVA-02 Edition motherboard has certainly sparked conversation among consumers and fans alike. While the error may have initially caused disappointment, it also presents an opportunity for ASUS to demonstrate accountability and responsiveness. As the company continues to engage with its audience, it has the chance to turn this moment into a valuable lesson in brand management and product development.

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