The 2023 Clio Entertainment Awards celebrated the best of entertainment marketing with a star-studded ceremony in Hollywood. The event highlighted the creative excellence in the industry and recognized outstanding work in film, television, gaming, live entertainment, and home entertainment.
The big winners of the night included Barbie, Tár, Wednesday, and Dahmer – Monster: The Jeffrey Dahmer Story. These projects were celebrated for their innovative and impactful marketing campaigns. Additionally, Netflix was announced as the network of the year, while Activision/Blizzard was recognized as the game publisher of the year. Universal Pictures also received accolades as the studio of the year, and AV SQUAD was honored as the agency of the year.
Ashley Falls, the executive director of Clio Entertainment, highlighted the role of creativity in captivating audiences and converting consumers into fans. She mentioned that the industry faced challenges throughout the year but emphasized that creativity played a crucial role in engaging popular culture. The Barbie integrated campaign by Warner Bros. Pictures was awarded the Grand Clio Entertainment Award, and a total of 34 additional Grand Clios were awarded for exceptional work in various entertainment mediums.
During the ceremony, the 2023 Clio Entertainment Impact Award was presented to Helen Ahn, creative director and senior editor at Wild Card Creative Group. The event also saw producer and entertainment marketing leader Bob Israel receiving the 2023 Clio Entertainment Lifetime Achievement Award for his significant contributions to the business.
Originally established by The Hollywood Reporter in 1971 as The Clio Key Art Awards, the Clio Entertainment Awards became a Clio property in 2015 and have maintained THR as a media partner.
The night’s winners spanned across various categories, reflecting the diverse landscape of entertainment marketing. The winners included projects from gaming, home entertainment, live entertainment, television, and theatrical promotions. Each category recognized outstanding work in audio/visual, branded content, experiential events, integrated campaigns, and more.
Overall, the 2023 Clio Entertainment Awards showcased the evolving nature of entertainment marketing and highlighted the creativity and innovation prevalent in the industry. The event served as a platform to honor the individuals and teams behind some of the most impactful and memorable marketing campaigns in the entertainment world. Award recipients were acknowledged for their dedication to creative excellence and their ability to capture the imaginations of audiences.
The event was a testament to the power of marketing and its ability to shape the cultural landscape. It celebrated the marriage of creativity and strategy, emphasizing the importance of engaging and resonating with audiences in a rapidly changing media environment.
The awards ceremony not only recognized exceptional work but also served as a showcase of the talent and innovation present in the entertainment marketing industry. As the landscape continues to evolve, the 2023 Clio Entertainment Awards stand as a reminder of the enduring impact of marketing and its ability to captivate, engage, and inspire.