BMW has unveiled its latest concept design, the Vision Neue Klasse, as part of its expanded electric vehicle (EV) lineup. This model builds upon the i Vision Circular concept from 2021 and the i Vision Dee concept from this year. Not only does it feature impressive aesthetic features, but BMW claims that it will also have a 30 percent greater range and charging speed and be 25 percent more efficient.
In terms of the design, BMW wants the Vision Neue Klasse to be a departure from its previous models. Frank Weber, a member of the Board of Management of BMW AG responsible for Development, stated, “With the Neue Klasse, we have embarked on the biggest investment in the company’s history. We are not just writing the next chapter of BMW; we’re writing a whole new book.” The new design is so progressive that it may give the impression that the company skipped a model.
One notable feature of the BMW Vision Neue Klasse is its vibrant yellow lounge-style seats. While these seats may not make it into production models, the removal of chrome and leather is a step towards a more environmentally friendly production process. The interior also introduces a new generation of iDrive and the BMW Panoramic Vision, which displays information like navigation, speed, and song details along the bottom of the front windshield.
BMW aims to evoke a sense of happiness when looking at the concept car, as evidenced by its exterior paintwork called “Joyous bright.” Although the company states that the color represents the friendly and future-oriented personality of the BMW Vision Neue Klasse, it does sound reminiscent of a seasonal affective disorder (SAD) lamp. Regardless, the Vision Neue Klasse will make its public debut at the IAA Mobility 2023 International Motor Show in Munich, but it won’t be available for purchase until 2025.
With the Vision Neue Klasse, BMW is demonstrating its commitment to advancing the EV market. The company’s emphasis on increased range and charging speed shows its dedication to addressing one of the main concerns that potential EV buyers have – range anxiety. By offering a 30 percent greater range, BMW is providing a solution that could alleviate any fears associated with long-distance travel in an electric vehicle.
Furthermore, the claim of 25 percent improved efficiency is significant for both the environment and the owners’ wallets. Increased efficiency means that EVs can go further on a single charge, reducing the need for frequent charging and saving owners money on electricity bills. It also means that fewer emissions are emitted during the vehicle’s operation, contributing to a cleaner and more sustainable transportation system.
The concept of the Vision Neue Klasse aligns with BMW’s overall strategy to position itself as a leader in the EV market. The company has been steadily expanding its EV lineup and investing heavily in research and development to bring cutting-edge technologies and designs to market. By introducing the Vision Neue Klasse, BMW is showcasing its dedication to innovation and pushing the boundaries of what is possible in electric mobility.
As BMW continues to explore and expand its EV lineup, customers can look forward to more exciting and advanced vehicle options in the near future. The Vision Neue Klasse is just one example of the company’s commitment to creating sustainable, efficient, and visually appealing electric vehicles. With its improved range, charging speed, and efficiency, the Vision Neue Klasse is likely to attract a wide range of customers who are looking for a high-performing and eco-friendly vehicle.
Overall, BMW’s Vision Neue Klasse represents a significant step forward in the company’s EV offerings. By focusing on increased range, charging speed, and efficiency, BMW is addressing key concerns and pushing the boundaries of what is possible in the EV market. With its innovative design and commitment to a sustainable future, the Vision Neue Klasse is poised to make a significant impact when it hits the market in 2025.
