EMERGE Group, a Singapore-based Martech organization and Esports commercialization partner, has announced a strategic partnership with Immutable Games, a leading web3 game publisher and the gaming-focused arm of Immutable.
The alliance between EMERGE Group and Immutable Games aims to drive awareness and adoption of web3 gaming titles. EMERGE Group will lead significant marketing endeavors and create engaging digital content to spark interest in web3 within the gaming community.
As a global publishing and marketing partner for Immutable Games, EMERGE Group will support web3 titles such as Gods Unchained, MetalCore, Shardbound, Guilds of Guardians, and Infinite Victory. The partnership covers various facets of marketing, including campaign strategy, execution, social media, and content production.
Furthermore, EMERGE Group will also support awareness efforts for Immutable Passport, a non-custodial wallet and authentication solution. This solution aims to streamline user onboarding and enhance the overall user experience. With Immutable Passport, gamers can have unparalleled control of their digital assets, fostering a thriving ecosystem for true asset ownership. This solution also paves the way for a new era of trust and transparency in gaming.
Justin Hulog, Chief Studio Officer at Immutable Games, expressed excitement about the partnership with EMERGE Group, stating that it is a major step forward in their goal to build and scale quality web3 games. Hulog highlighted EMERGE Group’s exceptional track record in marketing for web3 gaming, which will allow them to reach a larger audience in Asia and effectively communicate their vision for collaborative and immersive web3 gaming experiences.
Roy Kek, Chief Executive Officer, and Co-founder of EMERGE Group, also expressed enthusiasm about collaborating with Immutable. Kek stated that the partnership will drive the adoption and awareness of web3 gaming projects, ushering in a new era of blockchain gaming.
Prior to the announcement, EMERGE Group onboarded Avocado DAO and FIBO Partners as key investors. The newly formed FIBO Partners is composed of ex-Binance executives and top industry experts, further strengthening EMERGE Group’s position. In March 2023, EMERGE Group received US$2.2 million in seed funding led by Venture Capital and Arcane Group. This financial support marked a strategic shift for EMERGE Group, moving from being solely focused on Esports services to diversifying its services.
EMERGE Group is also collaborating with Mastercard as part of its award-winning Start Path Emerging Fintech program. This collaboration demonstrates EMERGE Group’s commitment to innovation and staying at the forefront of emerging technologies.
The partnership between EMERGE Group and Immutable Games represents a significant milestone in the web3 gaming industry. By leveraging EMERGE Group’s marketing expertise and support, Immutable Games aims to expand its reach, attract a larger audience, and strengthen the adoption of web3 gaming. The collaboration will not only benefit both companies but also contribute to the growth and mainstream acceptance of web3 gaming as a whole.
As web3 technology continues to evolve, the partnership between EMERGE Group and Immutable Games sets the stage for future innovation and advancements in the gaming industry. Through their joint efforts, new immersive gaming experiences can be created, empowering gamers and revolutionizing the way digital assets are owned, controlled, and monetized within the gaming ecosystem.
The strategic partnership between EMERGE Group and Immutable Games is undoubtedly a win for the web3 gaming community, as it brings together the expertise of two industry leaders and promises to propel the industry forward into a promising future.