Amazon has announced a new collaboration with premium Italian eyewear company Carrera, bringing fashion and technology together in a stylish pair of smart glasses with Amazon’s voice assistant, Alexa, integrated into the frames. These innovative glasses enable wearers to access up-to-the-minute news updates, weather reports, notifications, and hands-free smartphone controls using just their voice.
The Carrera Smart Glasses with Alexa are available in two colorways: black and gold cruiser, featuring the iconic “C” logo in the center of the frames, and black sprinter, which showcases a classic black-on-black design. These smart frames come in two configurations: blue light filtering for indoor use and sunglasses for outdoor protection. Priced at $389.99, these glasses also function as a music listening device, incorporating an “open-ear audio” design. This means users can listen to their favorite music and podcasts without disturbing those around them.
In addition to the Alexa voice assistant features, Amazon highlights improved privacy settings for these smart glasses. With a long battery life of up to 14 hours per charge, users can enjoy the benefits of these glasses throughout the day, even if the battery runs out and the audio or Alexa features are not available. Each pair is crafted from handcrafted Italian acetate textiles and features precision custom spring hinges, with gold or silver finishes available, depending on the chosen style. This ensures wearers have a sophisticated pair of shades that aligns with their personal style and can be worn all day long.
Jean Wang, the Director of Smart Eyewear at Amazon, emphasizes the importance of choosing the right eyewear as a reflection of one’s unique personality and style. With smart eyewear, Wang believes it’s crucial for customers to feel and look great while benefiting from the world’s best personal AI that instantly connects, entertains, and enhances productivity. Amazon’s collaboration with Carrera aims to cater to customers’ fashion-forward aspirations and their desire for seamless integration of technology into their daily lives.
Although the Carrera Smart Glasses with Alexa are not currently available for purchase, customers can pre-order a pair and receive a notification from the retailer as soon as they are ready for release. These glasses may be available in time for Prime Day, which typically takes place in October and offers exclusive deals and discounts to Amazon Prime members.
In addition to the Carrera collaboration, Amazon has unveiled the third generation of their Echo Frames smart eyeglasses. These sleek frames feature fashionable designs, with new styles incorporating Alexa into the frames. Priced starting at $299.99, the new Echo Frames offer the same functionality as the Carrera Smart Glasses, while also introducing classic silhouettes such as black rectangle, black square, blue round, brown cat eye, and gray rectangle. Amazon is also providing options for blue light filtering and prescription configurations, ensuring these glasses can be worn for work, leisure, and everything in-between.
Similar to the Carrera Smart Glasses, the Echo Frames are not yet available for purchase, but customers can pre-order a pair and receive an email notification from Amazon when they are ready to ship. This allows customers to stay up to date with the latest technology and fashion trends while eagerly anticipating the arrival of their new smart eyewear.
In conclusion, Amazon’s collaboration with Carrera brings together fashion and technology, offering customers the opportunity to accessorize with stylish smart glasses that incorporate Amazon’s voice assistant, Alexa, into the frames. These glasses provide convenient access to news updates, weather reports, notifications, and smartphone controls, all through the power of voice command. With improved privacy settings, long-lasting battery life, and sophisticated designs, these smart glasses offer both functionality and fashion. Customers can pre-order the Carrera Smart Glasses with Alexa and the new Echo Frames from Amazon, ensuring they stay ahead of the fashion and technology curve.