Ford has recently filed trademark applications for the names “F-150 Lobo” and “Maverick Lobo,” sparking speculation about potential new variants of these popular pickup trucks. The applications were submitted to the United States Patent and Trademark Office (USPTO) on August 14 and encompass a range of motor vehicles, including gasoline and electric cars, pickup trucks, and sport utility vehicles.
The use of the name “Lobo” is particularly intriguing, as it translates to “wolf” in Spanish. This suggests that the Lobo models would join Ford’s existing lineup of pickup variants, which already includes off-road models like the F-150 Rattler and Raptor. These trucks have gained a strong following due to their rugged capabilities and adventurous appeal. With the addition of the Lobo variants, Ford would further expand its collection of off-road trucks, catering to the demands of adventure-seeking customers.
While the trademark applications mention both gasoline and electric vehicles, it is important to note that an electric version of the Maverick has not been released yet. Ford is currently developing a performance version of the F-150 Lightning, its flagship electric truck. However, the company has already filed a trademark application for the name “F-150 Flash,” which may hint at a more probable candidate for an electric performance model. This suggests that the Lobo variants could potentially be gasoline-powered performance trucks, delivering an exhilarating driving experience.
The potential introduction of a high-performance internal-combustion model would address a gap in the Maverick lineup. It would also mark a significant milestone for the F-150 lineup, as the last gasoline-powered Lightning model went out of production some time ago. While Ford recently introduced a supercharger option for the F-150, it is currently only available as a dealer-installed performance package rather than a distinct model.
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In terms of future releases, a refreshed version of the F-150 is scheduled to debut at the 2023 Detroit auto show in September. This updated model will build upon the current generation, which was introduced for the 2021 model year. Spy shots suggest that the new F-150 will feature redesigned lights, a possible multifunction tailgate, and a revised dash with a portrait-oriented touchscreen. It remains to be seen whether the Lobo variant will be part of this refresh or if it will debut alongside the next-generation F-150 expected to arrive in 2027.
Ford’s commitment to expanding its pickup truck lineup reflects the popularity and demand for these vehicles in the market. Pickup trucks have long been known for their versatility, durability, and practicality, making them a favored choice for a wide range of customers. By introducing new variants and staying ahead of industry trends, Ford aims to cater to the evolving needs and preferences of pickup truck enthusiasts.
In conclusion, Ford’s recent trademark applications for the F-150 Lobo and Maverick Lobo names suggest the potential introduction of new variants for these pickup trucks. While the specifics of these models remain undisclosed, the use of the “Lobo” name opens up possibilities for exciting off-road offerings. Additionally, the absence of an electric Maverick and the previous filing of the “F-150 Flash” trademark hint at the likelihood of a gasoline-powered performance model. With the refreshed F-150 set to debut soon and the next-generation F-150 on the horizon, Ford continues to innovate and expand its pickup truck lineup, keeping up with the changing demands of consumers.
