Lacoste, the renowned French fashion brand, has recently ventured into the world of Web3 by opening a new virtual storefront. This digital retail unit aims to provide an interactive shopping experience for regular users, but it also offers exclusive perks for holders of the UNDW3 NFT (non-fungible token) from Lacoste’s Web3 loyalty program.
Partnering with VR company Emperia, Lacoste has created an immersive shopping environment that allows fans to browse and explore the latest stylish apparel from the comfort of their own homes. The virtual store features a main lobby where users can check out the hottest new looks and a sun-soaked rooftop area where they can enjoy the ambiance while listening to music on the in-built jukebox.
However, the real innovation lies in the underwater section of the virtual store, which is exclusively reserved for UNDW3 NFT pass holders. These lucky few can access additional perks and experiences by connecting their NFT wallet or signing in via email. Inside this underwater area, NFT holders can explore a unique collection of Lacoste clothing co-created by community members. Each physical item comes with its own digital NFT twin and interactive augmented reality features. Moreover, gaining access to this region unlocks an exclusive scavenger hunt that offers new prizes every week throughout the summer.
Lacoste’s UNDW3 NFT loyalty program has come a long way since its launch in June 2022. Initially, Lacoste introduced 11,212 ‘Lacoste Genesis Pass’ NFTs that hinted at potential Web3 activations. However, it wasn’t until a year later that the program evolved into the dynamic UNDW3 pass available today. With this initiative, Lacoste NFT holders can enhance their experiences by actively participating in the brand’s Web3 environment, adding value to their NFTs.
This latest update from Lacoste demonstrates the brand’s commitment to the industry and signifies the endless possibilities that lie ahead. By embracing Web3 and integrating NFTs into its offerings, Lacoste is paving the way for a new era of fashion and retail experiences.
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In conclusion, Lacoste’s new virtual storefront and its integration with NFTs highlight the brand’s forward-thinking approach and its willingness to embrace emerging technologies. This immersive shopping experience allows users to explore the latest fashion trends while also providing exclusive benefits for UNDW3 NFT holders. As the fashion industry continues to evolve, it is exciting to see established brands like Lacoste embracing the opportunities presented by Web3 and NFTs.