The second season of Loki drew a significant audience for its finale, with 11.2 million views worldwide in the three days after its Nov. 9 premiere, according to Disney+. This was consistent with the viewership patterns throughout the season, with each episode delivering more than 11 million views over its first week of release. The season premiere had also garnered 10.9 million views in early October, indicating a consistent level of interest in the show.
In terms of viewing time, the 58-minute finale of Loki accumulated about 649.6 million minutes, or roughly 10.83 million hours, of watch time within the first three days after its release. This trend in viewership positions Loki as the second-highest season finale on Disney+ in 2023, trailing behind only The Mandalorian’s season three closer.
While Disney+ provided optimistic figures about the show’s performance, third-party data from Nielsen paints a different picture, at least in the United States. According to Nielsen’s streaming rankings, Loki saw a decline in viewing numbers compared to its first season. For instance, in 2021, the first two episodes of Loki averaged 808.5 million minutes of viewing in the U.S. In contrast, the show recorded 446 million minutes of viewing in the U.S. for the week of the season premiere in 2023, which then improved to 588 million minutes the following week. These figures suggest a potential drop in viewership for the series.
Despite the mixed reception, Loki remains a significant entry in the Marvel Cinematic Universe, particularly as it is the first Marvel Disney+ series to stream a second season. This milestone sets the stage for further exploration of the character and the multiverse concept that the show delves into.
Looking ahead, a second run for the animated anthology What If … is slated to premiere in December, adding to the expanding lineup of Marvel content on Disney+. With its blend of creativity, intrigue, and a dedicated fan base, Loki continues to be a key player in the streaming landscape.
In conclusion, the performance of Loki’s second season finale reflects a mix of success and potential challenges. While the show has maintained a strong viewership globally, there are indications of a decline in viewing numbers in the U.S. Nevertheless, the show’s significance within the Marvel Universe and the anticipation for its second season demonstrate its enduring appeal. As the Marvel Cinematic Universe continues to expand on Disney+, Loki remains a noteworthy and influential entry, paving the way for more compelling storytelling and character exploration.