NetDragon Websoft Holdings Limited, a global leader in building internet communities, has announced a strategic investment of US$20 million as the lead investor in the latest equity fundraising round of Rokid Corporation Ltd, a world-renowned AR technology company. In addition to the investment, the two companies have signed a 5-year strategic partnership agreement to pursue metaverse opportunities globally with Rokid’s state-of-the-art augmented reality (AR) technologies.
NetDragon is known for scaling multiple internet and mobile platforms in both gaming and education sectors, with a strong focus on leveraging technology to enhance learning experiences. The company’s expertise and achievements in the education field have earned global recognition, making it a valuable partner in the development of AR-enabled products and experiences.
Rokid, on the other hand, is a leading company in AR technologies, offering comprehensive solutions that encompass hardware, software, and operating systems. Its strong track record in multiple industrial and consumer applications has positioned it as a unicorn in the rapidly growing AR industry. With the backing of renowned investors and industry players, Rokid is well-positioned to drive innovation in the AR space.
Dr. Simon Leung, NetDragon Group Vice Chairman and Executive Director, expressed excitement about the investment in Rokid, emphasizing the belief that AR will play a crucial role in enabling the metaverse in the coming years. He highlighted the potential for AR to enhance user interactions and broaden the scope of applications, particularly in education and gaming. The partnership with Rokid presents an opportunity for NetDragon to design products with a new level of user experience, leveraging AR technologies to accelerate the go-to-market for AR-enabled offerings.
Misa Zhu, the Founder and CEO of Rokid, also expressed enthusiasm about the partnership with NetDragon, highlighting the potential to leverage the company’s knowledge and global sales network to expand opportunities in the AR industry. The combination of NetDragon’s expertise in education and gaming with Rokid’s innovative AR technology is expected to bring new momentum and breakthrough innovation to the industry.
The strategic investment and partnership between NetDragon and Rokid reflect a shared vision of leveraging AR technologies to create next-generation interactive user experiences that will shape the metaverse of the future. With both companies bringing unique strengths and expertise to the table, the collaboration is poised to drive significant advancements in the development and adoption of AR-enabled products and solutions.
In conclusion, NetDragon’s investment in Rokid and the subsequent strategic partnership signal a commitment to driving innovation and shaping the future of the metaverse through AR technologies. The collaboration between these two industry leaders holds the promise of delivering groundbreaking products and experiences that will redefine how users interact with the digital world. As the metaverse continues to evolve, the partnership between NetDragon and Rokid is set to play a pivotal role in shaping its trajectory.