Nike and RTFKT, a next-generation fashion brand, have joined forces to release the ‘RTFKT Dunk Genesis’ sneakers, which are available for pre-order at https://shop.rtfkt.com. Unlike their previous co-created versions, these sneakers do not require ownership of an expensive NFT. Priced at $222 a pair, the ‘VOID Edition’ will be available to the public on July 31, 2024, and the ‘Ghost Edition’ will roll out on August 31, 2024.
Setting a new standard in innovation, each pair of sneakers features unique design elements, including a detachable ‘Modular Heel Shield’ and ‘Vial Clip Tongue’ for a customized style. In addition, the sneakers are equipped with an NFC chip called ‘RTFKT World Merging’, which allows owners to have a digital counterpart.
In addition to the sneakers, stylish black and white t-shirts bearing the quote “Oops, you stepped into the future” will also be available for purchase on March 31, 2024, for just $40 each.
The blockchain platform for minting associated NFTs remains uncertain, but it is likely that Nike will operate its virtual collections on its digital platform ‘Swoosh’, held on the Polygon blockchain. This platform would enable buyers to trade, display, or wear Nike-branded digital attire in immersive experiences, including video games.
This new release follows the success of ‘RTFKT x Nike Air Force 1’ sneakers, which garnered widespread acclaim, especially after being modeled by NBA legend LeBron James. In addition, RTFKT’s ‘Clone X’ NFTs have reached an impressive trading volume, with sales exceeding $853 million. The floor price of one of these NFTs alone is $2,850 (1.4 ETH), making it a key access point for a pair of Air Force 1s.
As the NFT saga continues, the collaboration between RTFKT and Nike not only merges fashion and technology but also signifies a transformative shift in how digital and physical apparel can combine.
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The NFT trend is quickly evolving, and collaborations such as the one between Nike and RTFKT continue to push the boundaries of how digital and physical fashion can intersect. The decision to make these sneakers more accessible by not requiring NFT ownership is a strategic move that aims to democratize the ownership of cutting-edge fashion. With the upcoming release of the ‘RTFKT Dunk Genesis’ sneakers, enthusiasts of fashion, technology, and NFTs can look forward to a groundbreaking addition to their collection.
In conclusion, this new unveiling from Nike and RTFKT is not only a display of innovative design and technology but also represents the ever-evolving landscape of digital fashion and NFTs. With the success of previous collaborations and the anticipation surrounding the upcoming release, it’s clear that the intersection of fashion and technology will continue to shape the future of apparel for years to come.