The members of *NSYNC are making a last-ditch effort to promote the movie ‘Trolls’ before its release, with plans to attend a premiere event in Los Angeles. The boy band is reuniting for this event to build momentum and generate buzz for the animated film, which is set to hit theaters on Friday.
Universal Studios is behind this effort to get *NSYNC out in front of reporters and the public, knowing full well the popularity and star power the group still holds. According to sources, the band members made last-minute travel arrangements to attend the event, which is set to take place somewhere in Hollywood on Wednesday.
The studio initially planned a larger premiere event with all five members, but due to the SAG-AFTRA strike, they have scaled back the plans in hopes of still creating excitement for ‘Trolls Band Together.’ This approach has been seen with other studios as well, as they try to gather big stars for events to boost box office returns in the wake of some mediocre performances at the box office. Actress Brie Larson recently made a similar push with the movie ‘The Marvels,’ but without the desired impact.
The members of *NSYNC, including Justin Timberlake, have not been able to publicly talk about their involvement in ‘Trolls.’ Along with Timberlake, Lance Bass, Joey Fatone, JC Chasez, and Chris Kirkpatrick all have roles in the film, beyond just providing their voices for the characters. Although some fans might hope that the group’s public appearance signals a larger reunion tour, sources indicate that there are no plans for that in the near future. Justin is focused on his solo career, including working on a new album and planning a solo tour. However, the door is not entirely closed on the idea of a reunion tour in the future.
In addition to their involvement in the movie, there is also a new *NSYNC song titled ‘Better Place’ that has been released in connection with the ‘Trolls’ movie, indicating a deep level of engagement from the group. With its release, the band appears to be leveraging the platform of the movie to engage with their fan base and possibly reach new audiences as well.
This coming together before the movie premiere presents a unique opportunity for the group to connect with fans and the public, generating excitement around the movie while also reminding everyone of their collective star power. While a reunion tour may not be on the immediate horizon, fans can still hope for the possibility in the future. The band’s appearance at the premiere event this week will likely be a nostalgic and thrilling moment for fans, as they witness a rare reunion of the iconic boy band.