The long-awaited release of The Beatles’ new single, “Now and Then,” has reignited the fervor of Beatlemania, attracting fans who have been waiting more than half a century for new music from the iconic band. The new single, written by John Lennon before his tragic death in 1980 and completed with the help of AI technology, has captivated music lovers worldwide. To mark this historic occasion, The Beatles have teamed up with luxury menswear brand Eton for an exclusive collaboration, bringing forth a collection of men’s shirts, ties, and pocket squares that capture the timeless style of the Fab Four.
The Beatles x Eton collection, with prices starting at $110, pays homage to the band’s signature style with designs inspired by the iconic looks of John, Paul, George, and Ringo. From button-down shirts adorned with colorful stripes, polka dots, and graphics that pay tribute to The Beatles’ groundbreaking albums, including the self-titled ‘White Album,’ Abbey Road, Revolver, and Magical Mystery Tour, the collection exudes the band’s unmistakable aesthetic. Each item from the collection comes in a limited-edition bespoke collector’s box, making it a must-have for any avid Beatles fan.
Eton has also introduced its Signature Club, allowing customers to earn points on their purchases, both in-store and online, and access exclusive benefits such as personalized experiences, early access to new collections, and rewards. With a 60-day satisfaction guarantee and free standard shipping on all orders, Eton offers a seamless shopping experience for discerning customers.
The ‘Abbey Road’ Shirt from the collection is made from a light and crisp wrinkle-free 100 percent cotton poplin, featuring vertical stripes that mimic the iconic crosswalk from the album cover. The shirt pays homage to The Beatles’ classic ‘Abbey Road’ album, showing all four members walking across the design. Meanwhile, the ‘Revolver’ Shirt, made from an elegant cotton and Tencel Lyocell blend twill, showcases the album cover of The Beatles’ ‘Revolver’ in a classic dress shirt style with a single cuff and cut-away collar.
For fans of George Harrison, the Eton George’s Shirt offers a luxurious tribute to the musician. Made from lightweight, wrinkle-free 100 percent cotton poplin in a bold floral pattern reminiscent of Harrison’s ’60s style, the shirt embodies the essence of the legendary artist. Additionally, the collection includes looks and styles inspired by John, Paul, and Ringo, ensuring a piece of The Beatles for every fan.
The ‘Magical Mystery Tour’ Shirt, designed as an overshirt in blue denim, features embroidery and artwork from the eponymous double EP, along with hidden buttons and snap-button chest pockets for added style. Complementing the shirts, the ‘Help!’ Tie is crafted from 100 percent pure silk twill in Italy, featuring the album’s logo subtly imprinted on the front of the back blade, showcasing a subtle yet stylish nod to The Beatles’ classic ‘Help!’ album.
The Beatles x Eton collection is available for purchase at Etonshirts.com, inviting fans to embrace the enduring legacy of the band through their iconic styles. As the resurgence of Beatlemania continues to captivate fans old and new, this collaboration represents a timeless celebration of The Beatles’ influence on music, fashion, and culture.