In the midst of a turbulent market for Web3, Veefriends, one of the strongest NFT projects, has found solace outside the blockchain by partnering with toy giant Jazwares. This collaboration aims to launch a series of NFT-inspired Squishmallows plushies, bringing the digital world into the physical realm of cuddly toys.
The Squishmallows plushies, based on the Veefriends intellectual property, will be released on August 7 at 12pm EDT. The collection will feature four different characters: Adventurous Astronaut, Humble Hedgehog, Intuitive Iguana, and Karma Kiwi. These adorable 12-inch (30cm) plush toys will be available exclusively through the Jazwares and Veefriends online stores for a flat price of $24.99 each, with worldwide shipping.
The partnership with Jazwares is a significant milestone for Veefriends, as Jazwares has captured the imagination of both children and adults worldwide. Veefriends has previously collaborated with other physical toy brands, such as Mattel for a range of branded Uno cards, and even worked with the resurrected Toys ‘Я’ Us retailer to release a set of toys. This shows the project’s commitment to engaging with its community through various mediums.
Veefriends also continues to reward its loyal collectors. Those who hold a Veefriends NFT from Series one that features any of the four characters in the Squishmallows collection can claim the corresponding plushie for free. To qualify, collectors must register their claim via the Veefriends website between July 26 at 12pm EDT and August 2 at 12:59 EDT. This not only adds value to the NFT collection but also incentivizes collectors to stay engaged and loyal to Veefriends.
As the latest NFT project to venture into the realm of physical toys, Veefriends joins a growing trend among NFT collections. The allure of owning a physical representation of a digital asset allows collectors to connect with their favorite characters and brands in the real world. This expansion into the physical realm demonstrates the versatility and adaptability of Veefriends as it seeks to cater to the diverse preferences of its community.
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In conclusion, Veefriends’ collaboration with Jazwares to launch a range of NFT-inspired Squishmallows plushies is a testament to the project’s ability to adapt and thrive in the ever-changing Web3 landscape. By bridging the gap between the digital and physical worlds, Veefriends continues to engage and reward its community of collectors. This partnership not only solidifies Veefriends’ position as a leading NFT project but also showcases the growing trend of NFT collections expanding into the realm of physical toys.