Volvo is making its foray into the minivan market with the introduction of the EM90, an all-electric model set to be unveiled on November 12th. While the initial launch will be limited to China, where the reservation process will begin after the reveal, there are currently no plans for a U.S. release. This is largely due to the preference of American buyers for SUVs, which offer additional seating capacity.
On Thursday, teaser material was released, giving us a glimpse of the EM90 both from an aerial perspective and the interior. The interior shots showcase the van’s versatility as a mobile room, capable of serving as a lounge or workspace in addition to being a means of transportation.
The foundation of the EM90 will be the Zeekr 009 minivan, which made its debut last year. Zeekr is a sister brand to Volvo under the Zhejiang Geely portfolio and shares the same focus on high-end electric vehicles. While it initially launched in China in 2021 with the 001 hatch, it expanded to select European countries in June. Further expansions are planned, but a U.S. launch has not been announced yet.
The Zeekr 009 is built on Geely’s SEA platform, the same platform that Volvo is utilizing for its upcoming EX30 subcompact crossover, which is expected to arrive in the U.S. next summer. The Zeekr 009 utilizes dual motors and can achieve a peak output of 534 horsepower. Similarly, the Volvo EM90 is anticipated to offer comparable performance in its range-topping model.
Although the EM90 is currently the focus of attention, it is just one of six electric vehicles expected to join Volvo’s lineup by 2026. Other models in the pipeline include the EX30, a mid-size EX90, and a compact model likely to be named the EX60. Additionally, Volvo intends to introduce two sedans in the same market segments as the current S60 and S90, possibly to be designated the ES60 and ES90.
The expansion into the minivan segment allows Volvo to cater to consumers who prioritize spaciousness, versatility, and efficiency in a family-oriented vehicle. By offering an all-electric option, Volvo is aligning with the growing environmental consciousness and the increasing demand for electric vehicles.
With the EM90, Volvo aims to provide an electric minivan that not only meets the needs of families but also offers a luxurious and comfortable driving experience. The mobile room concept showcased in the teaser material highlights the potential for the EM90 to be more than just a means of transportation. It envisions the van as a multifunctional space where passengers can relax, work, or engage in various activities while on the move.
While the U.S. market may not see the EM90 in its initial release, Volvo’s commitment to expanding its electric vehicle offerings suggests that future models catering to American customers can be expected. As the demand for electric vehicles continues to rise, automakers like Volvo are determined to meet consumer preferences and provide sustainable transportation solutions.
In conclusion, the upcoming release of the Volvo EM90 signifies the brand’s entry into the minivan market and its commitment to electric vehicles. With its sleek design, high-performance capabilities, and versatile interior, the EM90 offers a unique proposition for consumers seeking an all-electric minivan. While the initial launch will be limited to China, Volvo’s plans to expand its electric vehicle lineup suggest that the U.S. market may see similar offerings in the near future. As the automotive industry continues to evolve towards electrification, Volvo is positioning itself as a key player in this transition with its range of electric vehicles, including the EM90.
