Wrexham AFC, the U.K. football club owned by Ryan Reynolds and Rob McElhenney, has been the focus of the recently renewed FX series Welcome to Wrexham. The club is now getting the Men In Blazers treatment as the soccer-focused podcast network expands and launches a new show dedicated to Wrexham. This new show, This Week in Wrexham, will take a closer look at the week-to-week performance of the club as it aims to rise through the English Football Pyramid.
The program will be hosted by Thomas Wynne Lewis, also known as “Tommy Cheese,” a local who will provide warm and human weekly travelogues following the team both at home and away. Additionally, he will join Men In Blazers co-founder Roger Bennett in co-hosting a monthly program, interviewing someone from the Wrexham playing team or back office.
Sponsored by STōK Cold Brew Coffee (the team’s stadium sponsor), This Week in Wrexham will provide U.S. Wrexham fans with a place to catch up on the latest news and updates about the team, months before they see it on the FX series.
Rob McElhenney expressed his excitement about the new podcast, stating, “The team, city, and community make it hard not to instantly fall in love with Wrexham AFC. I’m thrilled Men in Blazers and STōK are coming together to give a weekly glimpse of the Club to their American audiences, allowing a new group of people to find the joy (and sometimes pain) this team can bring.”
Meanwhile, Roger Bennett added, “Wrexham AFC is the greatest micro-megapower football has ever seen. Through Welcome to Wrexham, the Club has engaged an enormous global audience who have become connected to the team’s journey, which has been lived out in a spirit of joy, meaning, and true inclusivity. With This Week in Wrexham, we hope to tell the story of their current season as it is played out week by week, game by game, emotion by emotion.”
The launch of This Week in Wrexham comes as a way to further engage the global audience that has been captivated by the story of Wrexham AFC as portrayed in the Welcome to Wrexham series. The club’s journey has resonated with fans around the world, and this new podcast will provide an inside look at the team’s current season, offering a deeper understanding of the ups and downs that come with being a football club climbing the ranks of the English Football Pyramid.
By partnering with Men in Blazers and STōK Cold Brew Coffee, Wrexham AFC is able to extend its reach to American audiences, providing them with an avenue to stay connected and informed about the club’s progress. This collaboration not only highlights the growing popularity of the club but also showcases the power of storytelling and the impact it can have on sports fans worldwide.
As the podcast unfolds week by week, game by game, and emotion by emotion, listeners will have the opportunity to immerse themselves in the journey of Wrexham AFC in a way that goes beyond the FX series, offering a more intimate and real-time experience. This Week in Wrexham has the potential to further solidify the bond between the club and its global fanbase, creating a platform for shared experiences and a deeper appreciation for the beautiful game of football.