YouTube has announced new steps to combat the misuse of artificial intelligence (AI) and misinformation that will roll out over the coming months. These new policies address transparency in videos made using AI and the rampant issue of deepfakes.
The new policies are designed to address the growing concern around the use of AI to create misleading or harmful content. YouTube is making it possible for individuals to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, including their face or voice. This initiative aims to combat the spread of deepfake videos, which use AI to manipulate videos to make it appear as though people are doing or saying things they never actually did.
Individuals can submit requests for removal through YouTube’s privacy request process. However, the company will carefully weigh the decision based on factors such as whether the content is satirical or if the person can be uniquely recognized, such as a public figure. Additionally, musicians or their representatives can also request the removal of any content using AI to mimic their voice.
These new policies come at a time when deepfakes are being widely pushed and shared, with platforms like Civitai encouraging the creation of sexualized deepfakes of influential women. To address this issue, YouTube is taking steps to streamline the removal of deepfake and altered content from its platform.
In addition to streamlining the removal process, YouTube will also ensure that any altered or synthetic content is clearly labeled as such. Creators will have the option to disclose this information, and failing to do so may result in post-removal, suspension from the YouTube Partner Program, and other repercussions. YouTube has committed to communicating with creators about using this new tool before it is implemented.
For viewers, the introduction of proper labeling will lead to a big banner in the description stating that the content is “altered or synthetic,” with the option to learn more about what this entails. This initiative aims to provide viewers with more transparency about the content they are consuming and empower them to make informed decisions about the content they engage with.
Furthermore, regardless of proper labeling, YouTube may still take down AI-created videos if they contain purposely disturbing content. This is part of the platform’s ongoing commitment to ensuring the safety and well-being of its users.
Overall, these new measures represent YouTube’s continued efforts to combat the misuse of AI and misinformation on its platform. By implementing stricter policies, providing better transparency for viewers, and working closely with creators, YouTube aims to create a safer and more reliable environment for content consumption. These efforts are particularly important as the use of AI continues to grow and evolve, and as the threat of deepfakes and other forms of manipulated content becomes more prevalent.